Want to live in Seattle? San Miguel de Allende Mexico Announcements & News
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| Mexican Coke: The 'Real Thing?'
By TOM RAGAN Sentinel staff writer WATSONVILLE It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap. Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations. And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle. If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos. "Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator. In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging." But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta. "We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States." But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin. "It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke." The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke. As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological." Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different. It's made from sugar cane, not corn syrup. 'The Real Thing' Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census. Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture. Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico. But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell. Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries. And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption. It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla. But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin. Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems. Lawsuits have been filed, but no dispositions as of yet. "They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well." The controversy has even bubbled to the surface in several blogs. Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't. Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border." Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola. And guess what? It didn't even come from a bottle. "We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles." Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter. And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it. And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country. As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail." Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned. They just know what they like. "When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle." from www.santacruzsentinel.com | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| San Miguel de Allende
(Historical perspective taken from a 1998 AAA guidebook--interesting to see what is the same and what has changed in 2007) The city is located about 170km south of San Luis Potosi. Driving time is about 2 hours. The city has an elevation of 6,134 feet. San Miguel de Allende traces its history to the immediate aftermath of the Spanish conquest. As mines began to exploit the rich gold and silver deposits of Mexico's central highland region, mule trains were formed to carry the bounty back to Mexico City. These caravans, however, passed through territory occupied by the Chichimeca Indians, and many a skirmish erupted. The village of San Miguel was founded in 1542 by the Franciscian monk Juan de San Miguel, who established a mission to evangalize the Indians and also to teach European weaving and agricultural techniques. The settlement prospered, becoming the local market center for surrounding haciendas trading in cattle and textiles. It also went through several name changes, including San Miguel de los Chichimecas and San Miguel el Grande. It was here that the native son Ignacio Allende, along with Father Miquel Hidalgo from the neighboring town of Dolores Hidalgo, planned the initial uprising that led to the 11-year War of Independence. "Allende" was added to the town's name in 1826 to honor the freedom fighter. San Miguel entered a period of decline following the war. Its opulent churches and mansions fell into decay, and poverty set in as mining operations subsided. But in 1926 -- a century after it became offically at city -- the Maxican government declared San Miguel a national historic monument. Modern contruction was prohibited in the city center to preserve the atmosphere, and the old buildings were restored. Foreigners began moving in during the 1930s, and today there is a well-established permanent community of North American expatriates, augmented by teachers, artists and writers who call San Miguel home for up to 6 months each year. Away from the carefully preserved downtown section there's an everyday scruffiness, with the drab adobe huts lining dusty streets. San Miguel also has experienced growing pains due to an increased number of tourists. While agricultural exports, particulary vegetables, bring in revenue, the growth in population and industry has put a strain in the available water supply. Visitors gravitate downtown, where coats of arms are carved over the doorways of houses that formerly belonged to Spanish aristocrats; they prospered from the Zacatecas-Guanajuato-Mexico City silver route that once ran through San Miguel. Inner patios shelter fountains, trees and flowers. Some of these handsome buildings now house commercial banks. Make your first stop the main plaza, located between calles San Francisca and Correo and commonly referred to as El Jardin. Shaded by Indian laurel trees, it's a great place to relax on a wrought-iron bench, listen to the tolling bells of La Parroquia, the parish church, and observe the local scene. Artists working on their canvases are a common sight in the vicinity of the plaza, and most of the city's attractions are within walking distance. Note: Wear comfortable shoes; the city streets are narrow, steep and cobblestoned. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
Notice: Certain Restaurants and Businesses may have restrictions that do not appear on this website. Please contact The Restaurant Club directly for a complete list of participating businesses and restrictions. Web site Questions/Corrections, contact web@vipsanmiguel.com and Lou Christine VIP Questions, contact vipsma@cybermatsa.com.mx for the VIP CLUB | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Another interesting perspective from Mexonline
Located 60 kilometers north of Queretaro, the colonial gem of San Miguel de Allende, population 80,000, is situated on a hillside facing the Laja River and the distant Guanajuato Mountains. Declared a national monument in 1926, San Miguel is a picturesque city of arched colonial mansions, flower-filled patios, and winding, terraced cobblestone streets. It is particularly beautiful in March, when flowering jacaranda trees are in bloom. Roof top views and gardens of this colonial city It is Mexico's most celebrated artists' community, and has been luring artistically-inclined Mexicans and foreigners (about 3,500 Americans and Canadians) for decades. Instituto Allende, founded in 1951, is an intellectual center and arts academy of renown. There are also many other institutes focusing on arts, literature, and language. Despite this Anglo invasion, San Miguel is very Mexican village. The city boasts a thriving cultural and entertainment scene. Many events (plays, lectures, art classes) are in English. The renowned San Miguel Music Festival (featuring Mexican and international artists) happens each December. A city with six patron saints and dozens of churches, San Miguel hosts a full calendar of religious festivals throughout the year. The town's biggest bash is San Miguel Arcángel, a celebration honoring the town's chief patron saint. The event includes a running of bulls through city streets, traditional dancers, and lots of merriment. It is held each September 29th. El Jardin, the city's main plaza (zocalo) is a great starting spot. You can't miss the city's landmark, La Parroquia, the pink, gothic church on the main plaza. La Parroquia on the main plaza is as recognizable an icon for San Miguel as the Eiffel Tower is for Paris. It is one of a few features that distinguish San Miguel from the state's other colonial city attraction, Guanajuato. For shopping, the city boasts some of Mexico's best craft shops and fine art boutiques. Variety of merchandise is exceptional, as is the workmanship. Its dining scene is top notch. Nouvelle Mexican cuisine, plus a diverse assortment of international dining options have given San Miguel a reputation for having the best "small town" dining in Mexico. Most of San Miguel's sightseeing highlights are clustered around the compact downtown area. This is a wonderful city for aimless wandering along its narrow cobbled lanes. One of the best city views is from the town's Mirador, located on a hill to the southeast of the city center. At the foot of the hill is El Chorro, which spouts a natural spring where the city's women come to do laundry. Further along is Parque Juárez, a shady green belt with ponds, fountains, and benches. If you are looking for an authentic Mexican town with international flair, centuries old history, and a relaxing almost peaceful feeling, San Miguel de Allende is the vacation (or retirement spot) for you. |