Ikkyu Bento Japanese food delivered only 65 pesos! San Miguel de Allende Mexico Announcements & News
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| Mexican Coke: The 'Real Thing?'
By TOM RAGAN Sentinel staff writer WATSONVILLE It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap. Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations. And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle. If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos. "Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator. In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging." But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta. "We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States." But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin. "It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke." The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke. As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological." Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different. It's made from sugar cane, not corn syrup. 'The Real Thing' Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census. Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture. Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico. But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell. Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries. And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption. It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla. But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin. Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems. Lawsuits have been filed, but no dispositions as of yet. "They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well." The controversy has even bubbled to the surface in several blogs. Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't. Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border." Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola. And guess what? It didn't even come from a bottle. "We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles." Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter. And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it. And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country. As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail." Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned. They just know what they like. "When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle." from www.santacruzsentinel.com |
If you read guidebooks or travel articles about México, you will read that Mexicans are wonderfully accommodating, friendly, warm, and generous to strangers. You will be given the impression these people are the “Salt of the Earth” and maybe even virtually Saints. You will be told things like, “Mexicans are helpful to a fault” and “they will be so patient with you trying to learn Spanish.” While this might be true, I have, of late, begun to doubt the multitude of clichés that pour forth from all the guidebook and article sources about Mexico. About 18 months into our expatriation experiment, my wife and I began to wonder what was going on in the heartland of Mexico. The clichés we had read in our pre-expat research were, frankly, beginning to fall apart. The longer we lived here, the more we were beginning to see things that the guidebooks gushed about Mexican’s congeniality weren’t necessarily true. Something wasn’t adding up. Guanajuato is about as much in the middle of the country as it gets. It is truly the heartland of Mexico. Here life is uber-provincial. The dictionary defines provincial as, “a person of local or restricted interests or outlook; a person lacking urban polish or refinement.” I began hearing this uber-provincial stuff more and more as the years went by. I heard this from not only American, German, and Canadian expatriates but also from Mexicans who grew up in other parts of Mexico and who, for one reason or another, ended up in Guanajuato. Certain things begin to happen to us that caused us to begin asking questions. After all, we were still very fresh and green expats who didn’t know much. But we began to ask about this or that once things started happening. I guess it was the first time I was knocked into the street by a Mexican and subsequently hit by a bus that caused me to wonder what was going on. The second time was really what got me to wondering. I was pushed off the sidewalk not once but twice into the path of an oncoming bus and was struck. Not once did anyone stop to see if I was all right. The pushers never bothered to utter one word to me. My wife has also been pushed and shoved off sidewalks. I have a 70-year-old American gringa pal who was pushed into the path of a taxi and was nailed. One just has to ask what is happening in Guanajuato, Mexico. I wish I could tell you. What I began to see long ago was that the Guanajuatenses on the street are practically running to get somewhere but never arrive on time for anything. Although all of Latin American (and Italy) is famous for how they regard time differently than the rest of the world, this has slowly been changing in the more metropolitan areas of Mexico. More and more, Mexicans are beginning to forsake their traditional understanding of what it means to be on time for anything. Not so in Guanajuato. It is just as traditional here as it has been for centuries. Some say the heartland of Mexico is “stuck in the past.” But, what you have are Guanajuatenses running at the speed of light and, I can assure you, to get nowhere fast. They are absolutely not trying to get somewhere on time. It is a cultural affectation here in Guanajuato. They will never, ever arrive on time for anything. This is a total mystery in and of itself. Why are they running? They never arrive on time for anything so what’s the rush? So, you may logically ask, why are they running down the sidewalk knocking gringos into the gutter? I wish I could tell you, but I can’t. I have asked Mexicans because I have the facility in the language to do so. Most of those I have questioned are not from Guanajuato originally. They are here for a job, marriage, or whatever, and have been transplanted from other regions of Mexico. To my amazement, these Guanajuato transplants have told me that they view the people of Guanajuato as some of the rudest, most ill educated, and most ill reared Mexicans in the country. I have gotten emails from Mexicans and as well as been told in face-to-face interviews that they regard Guanajuatenses Mexicans as anti-social. This is amazing. These are Mexicans from other regions talking about their fellow Mexicans. It very much reminds me of those from the Midwest and western parts of America talking about New York. Now, I have to take the word of those who tell me this since the only place I’ve ever lived in this country is Guanajuato. But, I am beginning to take their word to heart and believe what they say, hook, line, and sinker. Our experience bears out what our Extra-Guanajuatenses have told us. Once, I got an email from a Mexican lady in Puerto Vallarta. She had read some of my articles and columns but poo-poo’ed me as a crazy gringo. Then, she and another Mexican girlfriend came traveling through Guanajuato. She said she couldn’t wait to email me and tell me how many times she was shoved off the sidewalk and pushed away from the cashier’s counter in stores. Just this morning, my wife was in line to buy some very delicious tamales. She placed her order and paid the guy. Before the seller could get out of his mouth, “One moment while I get your food” a Mexican lady, one of our congenial, warm, and kind Guanajuatenses, elbowed my wife out of line and cut in front of her. The seller had to be someone from some other part of Mexico because he noticed what happened and told this woman to get in line. A month ago, some college student who thought it was appropriate to lay hands on me and shove me a good one shoved me out of the way in a pharmacy! I wish I could tell you that these are all isolated incidents but I would be lying. The guy pushed me as though I was a piece of furniture that was in his way. The mystery is how Mexicans are supposed to be such kind, generous, and accommodating people to foreigners while in Guanajuato, you are just liable to be pushed into the path of an oncoming bus going at the speed of light. How…how…how is this so? The other day, we were exiting the post office when we saw one Mexican do something to another Mexican. This kid, in his early twenties, walked by a lady who had set her heavy bolsa (a large shopping bag) on the sidewalk while waiting for a cab. This young man kicked the bolsa into the street. It seemed unintentional. He looked briefly and then walked off. The lady took off after him. While she was trying to corral him, a bus came by and squashed her bolsa and all its contents to smithereens. My wife once had to catch an elderly lady who was shoved off a 12-inch-high sidewalk by two girls who seemed not to care a wit that they almost killed one of their fellow countrywomen. Something else that goes on in stores all over the city—another mystery--is something that would get Guanajuatenses killed in America. When you go to meat counter or any place with a counter, Guanajuatenses will shove you out of the way to bark their orders to the hired help, even though the employee was already waiting on you. Don’t miss the picture here. There you are. You’ve just given your order to the butcher for a kilo of hotdogs when some Señora puts her hands on you (or elbows you) and knocks you into the middle of next week so she can be at the front of the line. This goes on all the time, without fail, day and night—and there’s nothing you can do about it! NOTHING! Why they do it I cannot tell you. We have asked and are told that the people of Guanajuato are “malcriados” and “maleducadas” …this means ill-raised and badly-educated. I think the mystery is how did they earn the warm and inviting reputation that you read in all the guidebooks? They certainly could not have meant the heartland of Mexico, especially not Guanajuato! Perhaps it’s the other regions about which the guidebooks have been talking. I do not know! by Douglas Bower Article Source: EzineArticles.com |
From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
Notice: Certain Restaurants and Businesses may have restrictions that do not appear on this website. Please contact The Restaurant Club directly for a complete list of participating businesses and restrictions. Web site Questions/Corrections, contact web@vipsanmiguel.com and Lou Christine VIP Questions, contact vipsma@cybermatsa.com.mx for the VIP CLUB |
| From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
November 30, 2006 Greetings:
Card Member Keith Thompson is no longer at Finnegans but has opened the Long Horn Texas BBQ, behind La Palapa. Because of the price structure, the card does not apply but consider giving Keith's new place a try. Card Member, Donna Drinnon, of the Drinnon Art Gallery, Sto. Domingo 42B, is having a mixed media show on Saturday & Sunday, December 2-3, from 12-5pm, featuring wall art of women and children Card Member Beatriz Orvananos is moving her VIP Club participating Ritmos Latinos dance lesson studio from Zacateros to La Carpa. Classes will resume January 8, 2007. Contact La Carpa for the new schedule. Club members Mort and Norma Erlick are having a garage sale, at their home, Cuesta de San Jose #29, on Saturday, December 16, 9am-1pm. They will be selling off Mexican antiques-Santos', Textiles, Folk Art, Oriental Rugs and many one of a kind items. Club members can come a week early if they call first at 152-8180. It was brought to our attention that a notice was posted on the "not-so-cool" list, a good idea gone bad where there is mostly whining, griping and back biting, and someone was braying the propane gas company does not show when called. I had a casual conversation with Jesus from Noel Gas and asked him if there was a problem. Do know, especially if it a large tank delivery, that if the trucks can't find a parking spot they cannot deliver. They do try coming back often during the course of the day but if they can't park they can't deliver. We would like to remind members that the VIP card does not apply to cover charges for entertainment. We post this information in our brochures and on our webpage but some members overlook the rule and occasionally they give door men a hard times. Stop it! The Club rules are but few but each member should know them. Restaurant wise the card is valid for food and drink off the menu; tobacco products, t-shirts etc. are never included as part of the discount. A member called our office and all the girls could make out is them saying they lost their card. They could not understand who they were because they were sneezing and coughing the whole time. But do know, if you misplaced or lost your card, contact us here for immediate replacement, no questions asked. BTW: with flu season upon us, know that VIP Club Members get a 20% discount at Chelos Faracia , off of pharmaceuticals and 15% off their retail products. Many members have written in for updates about member Arden O'Rourke who was in a bad accident up near the border. Seems our prayers and good wishes were answered. She is out of trouble, has come out of the coma, and has been taken off the respirator at a hospital in San Antonio, Texas. She has a long way to go to be her old self but she is doing better everyday. Arden and her family thank you all for your concern and prayers. The holidays are coming: Be nice to one another. Thank you for your continuous and loyal support. Your San Miguel VIP Club |
| The following excerpt is by the legendary Stirling Dickinson, who is probably the most important Gringo to ever make an impact on the development of San Miguel de Allende. From Brandeburgh Press, November 1969.
In 1542, the missionary Fray Juan de San Miguel established a tiny settlement known as San Miguel Viejo. It was a frontier outpost constantly threatened by hostile Indians. Spanish soldiers and families of Spanish settlers came and the new hamlet was moved to the slope of Moctezuma Hill where fresh springs provided water. Soon, a royal charter was created for the town known as San Miguel El Grande. For more than two and one half centuries, San Miguel thrived under the repressive but orderly rule of Spain, as it was a link on the silver route to Mexico City. In 1810 revolution flared, led by Captain Ignacio Allende of San Miguel and Father Miguel Hidalgo of the nearby town of Dolores. For eleven years the revolution was fought. Finally, after a Mexican victory over the Spanish, the town was renamed San Miguel de Allende, honoring Don Ignacio Allende, its greatest son and martyr to freedom. Travel writers have often called San Miguel "the prettiest town in Mexico". That remark has become a cliche. Yet, like all cliches, it has basis in fact. San Miguel is the most charming of all Mexican towns. Today, its chief fame is as an art center and home to hundreds of foreign residents, not artistic themselves, but attracted by the atmosphere the arts create. Most of these residents are fiercely partisan about their community, quickly pointing out that although many tourists visit, its real life goes on quietly but busily behind the unrevealing walls of its homes and gardens. A stranger who harps on the defects of living here is likely to be met with a cold stare and a classic retort. "Of course, San Miguel is not perfect -- it is merely heaven." |