Trade Sarasota, FL home for your SMA home San Miguel de Allende Mexico Announcements & News
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November 21, 2006 Greetings: |
| Mexican Coke: The 'Real Thing?'
By TOM RAGAN Sentinel staff writer WATSONVILLE It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap. Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations. And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle. If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos. "Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator. In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging." But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta. "We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States." But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin. "It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke." The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke. As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological." Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different. It's made from sugar cane, not corn syrup. 'The Real Thing' Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census. Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture. Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico. But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell. Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries. And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption. It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla. But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin. Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems. Lawsuits have been filed, but no dispositions as of yet. "They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well." The controversy has even bubbled to the surface in several blogs. Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't. Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border." Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola. And guess what? It didn't even come from a bottle. "We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles." Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter. And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it. And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country. As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail." Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned. They just know what they like. "When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle." from www.santacruzsentinel.com |
| To some San Miguel de Allende means history and tradition, to others art or language, to many, just a place to call home. But, to all, there are a some things that make it unique and memorable, here are a few personal favorites…
THINGS TO SEE San Miguel de Allende was, by 1790, one of the richest villages in Mexico, with a population over twice that of New York City at the time. The wealth came from the silver trade, and those that had made their fortunes took it upon themselves to build elaborate mansions, churches and theaters. This past grandeur is still evident, with outstanding examples of most styles of colonial Mexican architecture to be found. Of note are the Templo de San Francisco, Templo de la Concepción (known locally as ‘Las Monjas’), the Oratorio de San Felipe Neri with its interior Santa Casa de Loreto, the Centro Cultural Ignacio Ramirez "El Nigromante” (a.k.a. Bellas Artes) and, without doubt, the Parroquia. La Parroquia de San Miguel Arcángel: The original Parish Church, built in the late 17th century, was of relatively modest design. This changed dramatically in 1880 when the master stone mason, Zeferino Gutierrez was commissioned to create a new facade. A self-taught architect, Gutierrez is reported to have taken the inspiration for his design from drawings and postcards of European cathedrals. The resulting neogothic fantasy, whose soaring turrets can be viewed from almost any spot in town, has made the Parroquia one of the most photographed churches in Mexico. El Jardín: Centered between the Parroquia to the south, colonnades of colonial arches to the east and west and the Presidencia, or historic city hall, to the north, this bustling park is the heart of the city. It draws visitors to sit and gossip on the wrought iron benches shaded by boxy laurel trees, to pause and listen to musicians playing from its central gazebo or to line the stone walls and cheer as one of the town’s many parades passes by. Biblioteca Pública: The English Public library is Mexico's second largest English language library. The rambling building contdecorated reading room, a restful inner courtyard with wireless internet service, a theater offering foreign film and live performances, a computer center and café. It is an not only an important part in the lives of many of San Miguel’s expatriate population but, due to its mandate of enriching the lives of local students, it is also an integral part of the community. El Charco de Ingenio: This privately funded botanical garden and ecological reserve, located on the outskirts of town, is dedicated to restoring and preserving Mexican flora and encouraging endangered wildlife to flourish. The extensive grounds house a conservatory of Mexican plants, with particular emphasis on cacti and succulents; a center where one can purchase plants; remains of an ancient wool mill and an historic reservoir that is home to native and migratory birds. All is linked by a network of paths, with wonderful views of the town and countryside, that are ideal for biking and walking, and allow access for rock climbing on the steep canyon walls. An adjacent Nature Park provides grounds for picnicking and horseback riding. Tianguis: Imagine what would result if you crossed a flea market, a farmer’s market, a 19th century food court and the closeout bin at a discount clothier? If you can’t, you should visit the Tuesday open-air market held by Plaza Real del Conde. Under the shade of multicolored tarps are hundreds of vendors hawking fresh fruit and vegetables, dried herbs, kitchenware, hardware, beauty supplies, clothing (new, used, or remaindered from American retailers), watches, CD’s (some of which might be legal) and everything else in between. Even if you only go for the sights you will no doubt end up buying something. Reprint Permission from "Su Casa"--Your Home in San Miguel de Allende © 2006 Imprint Publishing/Advertising Telephone in San Miguel:152-0493 |
| from MexicoDiscovered.com which also has a Discover Mexico magazine.
San Miguel de Allende and Pozos Mexico's most cultured retirement haven - and most popular artistic destination, was declared a Mexican national Monument in 1926. This meant that while other towns pulled down heritage buildings and replaced them with glass and steel boxes San Miguel was off-limits to that form of modernization. Without this single gesture, San Miguel may have become just another slightly decaying backwater - that time and the major highways left behind - instead of the architecturally pristine city we love. But what a National Monument! Its proximity to the nearby silver cities of the Bajio meant that by the eighteenth century it was an important way station en route to Mexico City and an agriculture centre supplying the needs of the burgeoning city of Guanajuato. Spaniards, wealthy from extracting silver, built magnificent palaces here and then enhanced their already enormous fortunes farming the surrounding countryside through huge estates with equally magnificent haciendas as their centrepiece. Further enhancing the architectural splendour are ornate churches and oratorios that owe their existence to the patronage of these wealthy patrons - and the sweat and slave-like servitude of indigenous Indians. Despite the fact that many of the palaces and haciendas were gutted and plundered during the Mexican Revolution in the second decade of the last century, the basic structures were still extant in 1926. It was this slightly scarred and somewhat neglected eighteenth century architectural masterpiece that so enamoured the few foreigners who ventured through here in the late 1920's and early 1930's. Set in the pastoral rolling hills of the Bajio, watered by natural springs, enjoying a spring like climate all year and suffused with a light beloved by artists, how could they resist. One such person was American, Sterling Dickinson who, recognized the possibilities, and founded the now internationally renowned Instituto Allende in 1938 as a place of study for fellow ex patriots. This was the second pivotal action that ensured San Miguel de Allende's future for, with the end of World War II came the United States GI Bill that supplied education grants to returning servicemen. These GIs soon discovered their limited funds went farther in San Miguel and the Institute thrived. A vibrant artistic and cultural society grew up around a still small but permanent expatriate community that serviced their needs. Many of these visiting students never left, instead they became the kernel of a growing artistic community that, generations later, continues to be supplemented by new infusions of artistic talent that also fall in love with San Miguel's special "light". At the same time, many of the wealthy tourists originally attracted by the town's reputation, returned to reside here on a permanent or semi-permanent basis. Attracted by this charming and safe city with a perfect climate they, in turn, became the basis of the well-heeled semi retirement community that San Miguel is today. At the same time other less wealthy (or merely more ambitious) visitors saw the opportunities afforded by this influx and opened even more businesses to serve this expanding tourist and residential market. These North Americans had the desire and the funds to restore the many badly neglected buildings - in accordance with the strict 1926 guidelines - that, today, the town is effectively an eighteenth century wonder with electricity and running water! Well, not quite. The ubiquitous internal combustion engine knows no limits and San Miguel is no exception. Her narrow, winding and often very steep cobblestone streets can soon get jammed with noisy diesel spewing trucks and buses as well as the latest gas guzzling SUVs. Ironically perhaps it is the modern SUV that is the most appropriate vehicle to ply the uneven 200 year old cobblestone streets. Certainly, its 4 wheel drive capability comes in handy when the summer rains hit and the more steeply sloped streets become slick and traction becomes your number one priority. If it isn't, you will soon get used to walking that little bit extra just to avoid the problem of finding that most rare of things in downtown San Miguel - a parking spot. The relationship between the expatriate and Mexican communities is remarkably cordial. One even gets the impression there is only one community. This is born of the fact that the two live side-by-side and both benefit from the other despite the fact that (with the notable exception of a comparatively small number of middle and upper class Mexicans) most expatriates are wealthier than their neighbours. Poverty and crime do exist in the peripheral Mexican areas of town but a strong tradition of volunteer work within the expatriate community has ameliorated many of the resentments such an "invading army" of privileged foreigners could have engendered. Certainly, San Miguel attracts relatively wealthy people, but they don't flaunt it. That is not what San Miguel is about. Any such wealth is generally hidden behind the enclosed walls and high gates of the town - for this is a town that values and encourages cultural and social endeavours above overt displays of wealth. Members of the expatriate community who operate businesses here is one reason the town works so well. They have created jobs and so generated a higher standard of living and quality of life for all San Miguel residents. I was fortunate to meet a number of them - mainly in the real estate and hospitality fields - and was struck by the fact that many of them put as much time and energy into their social and charitable concerns as they did into their commercial pursuits. Dotty Vidargas of Vidargas Real Estate, for example, has lived in San Miguel for 40 years and is one of the driving forces restoring the nearby Santuario at Atotonilco. In contrast, Lane Simmons at Remax Colonial Real Estate became so involved with helping the town's poorer families and abused children that he and his wife have legally adopted two of the children he "rescued". Interestingly, most of San Miguel's realty companies are long established concerns. They know the San Miguel housing market inside out. As part of San Miguel society for decades they are able to impart to potential purchasers that they are buying into a community not just a home. But whether they are house-hunting or just passing through, visitors need somewhere to stay. On the face of it that should not be a problem in San Miguel where the number of hotels, inns and B & Bs must exceed that of any town of comparable size in Mexico. Most, however, are small - with as few as 3 rooms - so don't be too confident you'll find a room without booking ahead! Old favourites in the deluxe class, such as the Casa de Sierra Nevada and la Puertecita must now compete with the intimate luxury of small exclusive enclaves such as Casa Quetzal among many where American amenities meet the best of Mexican design and influence, while less expensive old time landmark hotels such as the Mansion del Bosque remain perennial favourites. Some San Miguelites have "discovered" a new San Miguel at Mineral de Pozos just 45 minutes from San Miguel. Popularly called Pozos it is a protected old silver mining town where many of its old mansions are being lovingly restored. In the main square are two hotels adjoining one another. The Casa Montana is the more recent addition but, even newer is the recently opened Real de Minas B&B. Both are American owned and are just two of the gringo vanguard already settled with established businesses here. Many more will come! |
| The following excerpt is by the legendary Stirling Dickinson, who is probably the most important Gringo to ever make an impact on the development of San Miguel de Allende. From Brandeburgh Press, November 1969.
In 1542, the missionary Fray Juan de San Miguel established a tiny settlement known as San Miguel Viejo. It was a frontier outpost constantly threatened by hostile Indians. Spanish soldiers and families of Spanish settlers came and the new hamlet was moved to the slope of Moctezuma Hill where fresh springs provided water. Soon, a royal charter was created for the town known as San Miguel El Grande. For more than two and one half centuries, San Miguel thrived under the repressive but orderly rule of Spain, as it was a link on the silver route to Mexico City. In 1810 revolution flared, led by Captain Ignacio Allende of San Miguel and Father Miguel Hidalgo of the nearby town of Dolores. For eleven years the revolution was fought. Finally, after a Mexican victory over the Spanish, the town was renamed San Miguel de Allende, honoring Don Ignacio Allende, its greatest son and martyr to freedom. Travel writers have often called San Miguel "the prettiest town in Mexico". That remark has become a cliche. Yet, like all cliches, it has basis in fact. San Miguel is the most charming of all Mexican towns. Today, its chief fame is as an art center and home to hundreds of foreign residents, not artistic themselves, but attracted by the atmosphere the arts create. Most of these residents are fiercely partisan about their community, quickly pointing out that although many tourists visit, its real life goes on quietly but busily behind the unrevealing walls of its homes and gardens. A stranger who harps on the defects of living here is likely to be met with a cold stare and a classic retort. "Of course, San Miguel is not perfect -- it is merely heaven." |