Sendero de Luz (Light Path) San Miguel de Allende Mexico Announcements & News
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From the Vip Club Newsletter for San Miguel de Allende with information on restaurant discounts available for club members who have purchased the VIP Club Discount Card
Notice: Certain Restaurants and Businesses may have restrictions that do not appear on this website. Please contact The Restaurant Club directly for a complete list of participating businesses and restrictions. |
| Mexican Coke: The 'Real Thing?'
By TOM RAGAN Sentinel staff writer WATSONVILLE It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap. Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations. And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle. If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos. "Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator. In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging." But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta. "We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States." But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin. "It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke." The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke. As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological." Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different. It's made from sugar cane, not corn syrup. 'The Real Thing' Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census. Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture. Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico. But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell. Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries. And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption. It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla. But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin. Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems. Lawsuits have been filed, but no dispositions as of yet. "They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well." The controversy has even bubbled to the surface in several blogs. Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't. Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border." Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola. And guess what? It didn't even come from a bottle. "We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles." Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter. And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it. And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country. As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail." Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned. They just know what they like. "When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle." from www.santacruzsentinel.com |
| IGLESIA DE LA CONCEPCION. It was begun in the mid-17th century and financed partially through the support of the Canal familiy, who figured prominently in the town's ealy history. The domed roof, one of the largest in Mexico, wsa not completed until 1891. Supported by elegant Corinthian columns, it is believed to be the work of La Parroquia architect Zeferino Gutierrez.
IGLESIA DE SAN FRANCISCO. Build in the late 18th century, it is thought to be the work of Eduardo Tresguerras, who contributed to the design of many churches in central Mexico. Construction was financed through donations from wealthy families and the proceeds from bullfights. The intricate stone carvings gracing the exterior are a fine example of the ornate Churriguerreque style. The high-ceilinged interior contains statues, paintings and more carved stone. La Parroquia. The many-steepled church towers over the plaza and dominates the city. It was originally built in the late 17th century in a plain Fanciscan style, but 2 centuries later an Indian architect, Zeferino Gutierres, gave the church an imposing facelift. With no formal training, he added the tower and Gothic-style facade of pink-hued sandstone, supposedly using postcard pictures of French Gothic cathedrals as his inspiration. Inside, neoclassic stone altars have replaced earlier gilded wood ones. A statue of St. Michael the Archangel, namesake of both town and church (its official name is Parroquia de San Miguel Arcangel), adorns the main altar. Chapels are located to the side and behind the main altar. The original bell, also referered to as St. Michael and cast in 1732, begins ringing early in the morning to summon parishioners; La Parroquia is still an active house of worship. MUSEO CASA DE ALLENDE. The birthplace of Ignacio Allende now houses a historical museum. A plaque hanging ove the front door reads, "Here was born the one who was famous". Allende was one of the few early leaders of the War of Independence with actual military training. Together, he and Father Miguel Hidalgo organized a ragtag army and plotted strategies for overthrowing Spanish rule. Museum exhibits chronicle the region's history abd Allende's role in the struggle for freedom. ORATORIO DE SAN FELIPE NERI. It was build by San Miguel's Indian population in the early 18th century. The original structure's facade of pink stone is still visible at the church's eastern end, along with a figure of Nuestra Senora de Soledad (Our Lady of Solitude). The southern exterior is newer and incorporates a baroque style. The church is notable fir its many domes in different shapes. The adjoining chapel, Santa Casa de Loreto, is behind the church. A grating blocks the chapel entrance, although its gilded altars can still be seen. Text from "AAA Mexico Travelbook 1998" |
| From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
November 30, 2006 Greetings:
Card Member Keith Thompson is no longer at Finnegans but has opened the Long Horn Texas BBQ, behind La Palapa. Because of the price structure, the card does not apply but consider giving Keith's new place a try. Card Member, Donna Drinnon, of the Drinnon Art Gallery, Sto. Domingo 42B, is having a mixed media show on Saturday & Sunday, December 2-3, from 12-5pm, featuring wall art of women and children Card Member Beatriz Orvananos is moving her VIP Club participating Ritmos Latinos dance lesson studio from Zacateros to La Carpa. Classes will resume January 8, 2007. Contact La Carpa for the new schedule. Club members Mort and Norma Erlick are having a garage sale, at their home, Cuesta de San Jose #29, on Saturday, December 16, 9am-1pm. They will be selling off Mexican antiques-Santos', Textiles, Folk Art, Oriental Rugs and many one of a kind items. Club members can come a week early if they call first at 152-8180. It was brought to our attention that a notice was posted on the "not-so-cool" list, a good idea gone bad where there is mostly whining, griping and back biting, and someone was braying the propane gas company does not show when called. I had a casual conversation with Jesus from Noel Gas and asked him if there was a problem. Do know, especially if it a large tank delivery, that if the trucks can't find a parking spot they cannot deliver. They do try coming back often during the course of the day but if they can't park they can't deliver. We would like to remind members that the VIP card does not apply to cover charges for entertainment. We post this information in our brochures and on our webpage but some members overlook the rule and occasionally they give door men a hard times. Stop it! The Club rules are but few but each member should know them. Restaurant wise the card is valid for food and drink off the menu; tobacco products, t-shirts etc. are never included as part of the discount. A member called our office and all the girls could make out is them saying they lost their card. They could not understand who they were because they were sneezing and coughing the whole time. But do know, if you misplaced or lost your card, contact us here for immediate replacement, no questions asked. BTW: with flu season upon us, know that VIP Club Members get a 20% discount at Chelos Faracia , off of pharmaceuticals and 15% off their retail products. Many members have written in for updates about member Arden O'Rourke who was in a bad accident up near the border. Seems our prayers and good wishes were answered. She is out of trouble, has come out of the coma, and has been taken off the respirator at a hospital in San Antonio, Texas. She has a long way to go to be her old self but she is doing better everyday. Arden and her family thank you all for your concern and prayers. The holidays are coming: Be nice to one another. Thank you for your continuous and loyal support. Your San Miguel VIP Club |
I thought I would write a follow-up to my column, “Move Over San Miguel de Allende Here I Come”, since this is the only thing, writing, that prevents from committing murderous acts of rage (Just Joking!) As you recall from the previous column, I wrote how I tried to deposit a royalty check from my publisher and was told the check would clear on four different dates. We were shown, last week, on their computer screen that the funds would be available on the 18th of December. Well, today is the 18th. We marched down to the bank and, of course, in the truest sense of TMO (Typical Mexican Operation) the funds were not available. We went into the bank so I could seize a bank officer and choke him (just kidding!). No, we talked to this guy who thought it cute to mumble at us. He actually told us something entirely new. He said that “the 18th” did not really mean “the 18th” but it meant sometime after 6 p.m. on the 18th but before mid-night on the 18th and…and…maybe even the 19th. CAN YOU BELIEVE THIS? This my dear readers is what we anal-retentive Americans (and “strung-tighter-than-piano wire Germans”) have to deal with when we become expatriates living in Mexico. It would seem, and I could be wrong, that Mexican banks just make up stuff as they go along. There are no policy manuals, procedural steps, no rules, just the “fly-by-the-seat-of-your-pants” way of doing things. “Qué Será, Será: What ever will be, will be. The future’s not ours to see. Qué Será, Será.” This is exactly how things are done in central México. I have to tell you though, those from other regions of the country are as dumbfounded as I am. They tell me that this region of Mexico is “stuck in time and history.” They are provincial to the point of having been throw into a time loop and cannot escape the temporal hole they’ve been in since the middle ages. Time forgot central Mexico and no one seems to really care to crawl out of this dimensional morass in which they are quagmired. What are we going to do? I do not know. But, we are looking to other areas of Mexico that may not be like living in a Latino Twilight Zone. My fellow American expat said this: “That what Mexico needs is a Business Manager. These people need a Business Manager in everything that has to do with anything to show them how things work. This is because in all aspects of life, at least in Guanajuato, no one who does anything that has to do with something knows just how it is suppose to work.” She has no idea what truth she spoke! by Douglas Bower Article Source: EzineArticles.com |