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VILLA EN VENTA EN SAN MIGUEL DE ALLENDE
Description: |
VENTA DE CASA EN SAN MIGHEL DE ALLENDE GTO
PRECIO * PREVENTA *
$950,000.00
T: 192.00 m2
C:167.00 m2
PLANTA BAJA
Sala, Comedor, Estudio, baño completo, Cocina, Jardin
PLANTA ALTA
2 recamaras individuales con closets comparten 1 baño completo.
1 recamara principal con balcon, vestidor y baño con tina.
Terraza con pergola.
Privada de 12 lotes, todas las casas estan separadas, porton electrico.
TODA LA CASA ESTA CONSTRUUIDA CON TABIQUE ROJO, VARILLA ARMADA
ETC. CONSTRUCCION TRADICIONAL.
CONTACTANOS
Tel: 442.234.3074
Nextel: 442.391.1410
Nextel: 222.509.1912
ID: 62*217177*1
ID: 62*217177*3
http://inmobiliariaCH.wetpaint.com
SAN MIGUEL DE ALLENDE ES UN PUEBLO MAGICO, UN LUGAR TRANQUILO CON UNA CALIDAD DE VIDA ALTA. |
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SAN MIGUEL DE ALLENDE, CERCA DE SUPER, BANCOS Y CENTRO |
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| Contact Information |
Tel: 442.234.3074
Nextel: 442.391.1410
Nextel: 222.509.1912
ID: 62*217177*1
ID: 62*217177*3
http://inmobiliariaCH.wetpaint.com |
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014423911410 |
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INMOBILIARIACH@LIVE.COM |
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26.12.2009 (in -217 days) |
| Added: |
28.08.2009 |
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San Miguel de Allende -- Today is Sunday, August 01, 2010 01:55 at our loyal server in the USATo some San Miguel de Allende means history and tradition, to others art or language, to many, just a place to call home. But, to all, there are a some things that make it unique and memorable, here are a few personal favorites…
THINGS TO SEE
San Miguel de Allende was, by 1790, one of the richest villages in Mexico, with a population over twice that of New York City at the time. The wealth came from the silver trade, and those that had made their fortunes took it upon themselves to build elaborate mansions, churches and theaters. This past grandeur is still evident, with outstanding examples of most styles of colonial Mexican architecture to be found.
Of note are the Templo de San Francisco, Templo de la Concepción (known locally as ‘Las Monjas’), the Oratorio de San Felipe Neri with its interior Santa Casa de Loreto, the Centro Cultural Ignacio Ramirez "El Nigromante” (a.k.a. Bellas Artes) and, without doubt, the Parroquia.
La Parroquia de San Miguel Arcángel:
The original Parish Church, built in the late 17th century, was of relatively modest design. This changed dramatically in 1880 when the master stone mason, Zeferino Gutierrez was commissioned to create a new facade. A self-taught architect, Gutierrez is reported to have taken the inspiration for his design from drawings and postcards of European cathedrals. The resulting neogothic fantasy, whose soaring turrets can be viewed from almost any spot in town, has made the Parroquia one of the most photographed churches in Mexico. El Jardín:
Centered between the Parroquia to the south, colonnades of colonial arches to the east and west and the Presidencia, or historic city hall, to the north, this bustling park is the heart of the city. It draws visitors to sit and gossip on the wrought iron benches shaded by boxy laurel trees, to pause and listen to musicians playing from its central gazebo or to line the stone walls and cheer as one of the town’s many parades passes by.
Biblioteca Pública:
The English Public library is Mexico's second largest English language library. The rambling building contdecorated reading room, a restful inner courtyard with wireless internet service, a theater offering foreign film and live performances, a computer center and café. It is an not only an important part in the lives of many of San Miguel’s expatriate population but, due to its mandate of enriching the lives of local students, it is also an integral part of the community.
El Charco de Ingenio:
This privately funded botanical garden and ecological reserve, located on the outskirts of town, is dedicated to restoring and preserving Mexican flora and encouraging endangered wildlife to flourish. The extensive grounds house a conservatory of Mexican plants, with particular emphasis on cacti and succulents; a center where one can purchase plants; remains of an ancient wool mill and an historic reservoir that is home to native and migratory birds. All is linked by a network of paths, with wonderful views of the town and countryside, that are ideal for biking and walking, and allow access for rock climbing on the steep canyon walls. An adjacent Nature Park provides grounds for picnicking and horseback riding.
Tianguis:
Imagine what would result if you crossed a flea market, a farmer’s market, a 19th century food court and the closeout bin at a discount clothier? If you can’t, you should visit the Tuesday open-air market held by Plaza Real del Conde. Under the shade of multicolored tarps are hundreds of vendors hawking fresh fruit and vegetables, dried herbs, kitchenware, hardware, beauty supplies, clothing (new, used, or remaindered from American retailers), watches, CD’s (some of which might be legal) and everything else in between. Even if you only go for the sights you will no doubt end up buying something.
Reprint Permission from "Su Casa"--Your Home in San Miguel de Allende
© 2006 Imprint Publishing/Advertising
Telephone in San Miguel:152-0493 | I thought I would write a follow-up to my column, “Move Over San Miguel
de Allende Here I Come”, since this is the only thing, writing, that prevents
from committing murderous acts of rage (Just Joking!) As you recall from the
previous column, I wrote how I tried to deposit a royalty check from my publisher
and was told the check would clear on four different dates. We were shown, last
week, on their computer screen that the funds would be available on the 18th
of December.
Well, today is the 18th. We marched down to the bank and, of course, in the
truest sense of TMO (Typical Mexican Operation) the funds were not available.
We went into the bank so I could seize a bank officer and choke him (just kidding!).
No, we talked to this guy who thought it cute to mumble at us. He actually told
us something entirely new.
He said that “the 18th” did not really mean “the 18th” but
it meant sometime after 6 p.m. on the 18th but before mid-night on the 18th and…and…maybe
even the 19th.
CAN YOU BELIEVE THIS?
This my dear readers is what we anal-retentive Americans (and “strung-tighter-than-piano
wire Germans”) have to deal with when we become expatriates living in Mexico.
It would seem, and I could be wrong, that Mexican banks just make up stuff as
they go along. There are no policy manuals, procedural steps, no rules, just
the “fly-by-the-seat-of-your-pants” way of doing things.
“Qué Será, Será: What ever will be, will be. The
future’s not ours to see. Qué Será, Será.”
This is exactly how things are done in central México. I have to tell
you though, those from other regions of the country are as dumbfounded as I am.
They tell me that this region of Mexico is “stuck in time and history.” They
are provincial to the point of having been throw into a time loop and cannot
escape the temporal hole they’ve been in since the middle ages. Time forgot
central Mexico and no one seems to really care to crawl out of this dimensional
morass in which they are quagmired.
What are we going to do?
I do not know. But, we are looking to other areas of Mexico that may not be
like living in a Latino Twilight Zone.
My fellow American expat said this:
“That what Mexico needs is a Business Manager. These people need a Business
Manager in everything that has to do with anything to show them how things work.
This is because in all aspects of life, at least in Guanajuato, no one who does
anything that has to do with something knows just how it is suppose to work.”
She has no idea what truth she spoke!
by Douglas Bower
Article Source: EzineArticles.com | From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
- Accounting Services: Juan Manuel Orta,
044-415-101-1805, free consultation for first-timers
- Aqua Bell, purified water, call 120-3500, 19 liter jugs,
home delivered, no deposit charge, 12-pesos, 20% discount
- Art Print, San Francisco 11, upstairs, (quality full-color
digital printing, 10% minimum $400 pesos)
- BBQ Bob's, Salida de Celaya #6 organic produce, (10%, 100
peso minimum)
- Beatriz's Vacation Rental Apartments - 10% discount off rentals apartments.
- "Best of San Miguel" published by Joseph Harmes,
(10%), order by e-mail:
escritorsma@cybermatsa.com.mx
- Black & White Shop - "Tonina" - now located Loreto
28A, 20% off
- Camar Printing - 10% off all printing
services, minimum $500 pesos.
- Casa del Inquisidor, Aldama No. 1. Members may take 10% off marked goods. Casa del Inquisidor furniture & décor store, furniture, upholstery, rugs and hardware, in addition to Casa del Inquisidor's professional interior design.
- Casa Linda, Luxury Hotel - 15% off for cash, 5% when using credit
card.
- Casa Montana Hotel in Pozos - 20%.
- Chelo's Farmacia - 20% drugs, 15% off retail products except those
already marked down, $50 pesos minimum.
- Classes un LTD - VIP Club members may take 10% off continuous education
classes. For additional info visit their website, www.classesunlimited.com,
or call: 152-2483.
- Clinica Izuinapan Pet Care and Spa. Veterinario Dr. Rodrigo Garibay offers 10% off pet needs including spaying, neutering, grooming and SPA services. La Clinica secializes in alternative and preventive medical treatment & Professional Grooming for pets
Relampago #22 Col. La Lejona 2da. Seccion,
Cell: 044 415 151 9325.
- Darla's Jewelry, corner of Correo and Recreo, (15%)
- Dryclean USA, Salida A Celaya No.14, 185-8200,
Dry clean and laundry services, pick up and
delivery, 15% discount, 100 peso minimum.
- DuPont Paints, 152-39-87, (10%) off
Two locations Salida de Celaya #26 and, Libramiento a Dolores Hidalgo #46, 044-415-100-6552
- Elite Nails, waxing etc. Zacateros #29 (15%) 100 peso minimum
- ERA Gift Shop, Zacateros #39, (10%)
- Georgia Dering Massage Therapy, 044-415-103-3364 (10%)
- Goldie Designs, Canal #9, (10%)
- Helena Moreno Fine Arts Gallery, Jesus #18, (10% off marked
items)
- Hotel Casa Cafe on Hidalgo, (10%) coffee by the kilo, whole
bean or ground
- Intercam Casa de Cambio - (premium rate slightly above posted rate
when cashing in dollars).
- Joyous Heart represents, Shaklee, Mexico, Zamora Rios
#9, Colonia Allende, 152 1213. Deep discounts to VIP Club Members.
- La Morada Hotel - 20% off rooms and suites (some black out dates apply).
- Lavamagico laundry service (home delivery), Pila Seca
#5, 152-0899. (10)%
- Noel Propane Gas, home delivery, (6%) off retail price
154-8383 Special Instructions, must call in for cylinders or tanks
beforehand give card # and date of expiration. If encountering truck
on the street must call in when in house. laundry service (home delivery), Pila
Seca #5, 152-0899. (10)%
- The Leather Shop - Umarán #1, (10%)
- Moyshen Art Gallery Hidalgo #4, (10% off marked art)
- McDonalds Mail Box Service to US (10% discount for year
payment)
- Patricia's facial & body treatments, Ladrillera #1,
154-8104. (10%)
- Ren Ellis Leather Goods, Recreo 8A (10%)
- San Miguel Health and Fitness Center - 20% off first month's membership.
- Satellite Mexico TV - Welcome, SATELLITE MEXICO, VIP Club members
can take 10% off services, including installation. Contact Chuck for info: satellitemexico@yahoo.com
- 3 Señores - Camping and horseback riding. For reservations
call:
044-415-101-4976. 25% discount of regular rates.
- San Miguel Designs; (www.sanmigueldesigns.com).
(15%).
- Satellite Mexico TV (10%) off services, including installation
- Seventh Heaven Boutique - Sollano #13, Various discounts to members.
- Stilo Lamps and Furniture, Casada Aurora, (10% off marked
goods)
- Vista Real Hotel and Vista Real Hotel's Restaurant - (20%) Blackout
periods apply
Notice: Certain Restaurants and Businesses
may have restrictions that do not appear on this website. Please contact The
Restaurant Club directly for a complete list of participating businesses and
restrictions. Web site Questions/Corrections, contact web@vipsanmiguel.com and Lou Christine
VIP Questions, contact vipsma@cybermatsa.com.mx for the VIP
CLUB | From the Vip Club Newsletter for San Miguel de Allende with information on restaurant discounts available for club members who have purchased the VIP Club Discount Card
- Alfredo's: 1520072, Inside Posada San Francisco Hotel.
Fine dining, international cuisine, lunch and dinner, 1 - 10pm daily, closed
Mondays. 20% discount for cash.
- BBQ Bob's - Salida de Celaya #6, 152-0807.
(10%) ($100 pesos minimum).
- Berlin - (10%) ($100 pesos minimum, cash)
- Buen Café - Jesus & Cuadrante, 152-5807.
Breakfast, lunch and dinner. Closed Sundays. (20%) ($100 peso minimum)
- Bugambilia - Hidalgo #42, 152-0127.
Lunch and dinner. Traditional Mexican dishes. (20%) (no credit cards for
discount).
- Café San Francisco, Posada San Francisco - Plaza
Principal 2, 152-0072.
Courtyard and street side dining, full menu, Mexican cuisine including seafood
and full bar. (20%.)
- Casa Blanca - Hidalgo #34, 154-6070. Famous for crepes,
pizza and international cuisine. (15%) ($100 pesos minimum)
- Casa Montana Hotel Restaurant, Pozos - Jardín
Principal, 01 (442) 293-0032 International and national dishes in the midst of
a one-time old ghost town in a small luxury hotel. (20%)
- Casa Payo - Zacateros #26. 152-7277.
Landmark San Miguel Argentinean steak house. (10%)
- Don Quijote - Prolongación de Pila Seca #55,
152-0807. Bar and Grill, famous ribs and burgers, lunch and dinner. Closed Mondays.
(20% cash, 10% credit cards)
- El Asador Catlán - Km. 9 Salida a Querétaro, 120-8118
Open 1 until 7pm. Closed Mondays. Renowned traditional Spanish fare. 15% cash,
10% credit card
- El Correo Restaurant - Correo #23, 152-4951 Good traditional
Mexican food, full bar, closed Tuesdays. (15% cash, 10% credit card)
- El Puente,Canal 48, 154-8466, open everyday,
breakfast, lunch and dinner, 8:30 - 11:30 pm, featuring seafood and molés.(10%)
- Finnegan's Restaurant, two entrances, off Codo or
off Zacateros. Full menu, live entertainment, Wednesday through Saturday evenings,
with a live Sunday Jazz session from 3-5pm. The menu is a mixed bag including
Mexican dishes and some of international fame. (10%)
- El Tomato, Mesones #62, 151-6057, Open,
Monday through Saturday, 9 a.m. - 9 p.m. All natural food restaurant, mostly
vegetarian dishes and sandwiches, salads fruits and vegetable juices. 10 %, not
valid for daily special.
- Hacienda los Laureles: Open 1-11pm, everyday but Tuesdays.
Indoor and outdoor seating. Full bar, extensive menu traditional Mexican foods,
Sunday buffet. (20%)
- Harry's New Orleans Cafe and Oyster Bar - Hidalgo #12,
152-2645 for dinner reservations. New Orleans Cafe, Fresh sea food, cajun and
creole dishes, extensive wine list, open 7 days a week. (10%, Cash only)
- La Fragua - Cuna de Allende #3, 152-1144
One of the most traditional restaurants in San Miguel, chef Fernando is your
host with special recipes, full bar. Closed Mondays. (10%)
- La Boca: Hernandez Macias #88, open everyday
except Mondays, tasty sandwiches, pastas, soups and salads, along with other
specials. they sport a full bar open 'til midnight weeknights and 1 a.m. (15%)
- L'Escargot, Hernandez Macias #66, 154-9024.
Authentic French cuisine Lunch and dinner, specialties like Beef Wellington,
Oyster Rockefeller and escargot. Closed Mondays. 15% discount.
- La Puertecita - Santa Domingo #75 , 152-5011.
Rated internationally, as one of the top 100 small luxury hotels in the entire
world. (20%) (no discount on buffets)
- La Princesa - Recreo (20%)
- La Toscana, Hernandez Macias #83, 154-9608,
open daily 1 p.m. until midnight, closed Tuesdays. Full bar and menu: Salads,
a variety of pastas with various sauces, beefs, poultry and salmon. Wines from
Italy, Spain, France, Argentina and Chile. 15% discount Cash only. $100 peso
minimum.
- La Vista, Vista Real Hotel Restaurant: Callejón
de Arias #4, 152-3984. Hotel restaurant, International dining room and exquisite
view of San Miguel. (20%)
- L'Invito (Instituto Allende) - Ancha de San Antonio
#20, 152-7333. Serving authentic recipes from the north of Italy great ambience.
(20%) (Instituto Allende)
- Los Famosos De Pozos - Hidalgo #10B, Mineral de Pozos, Guanajuato.
01 442 293 0112, quaint seeting retaurant in the so called ghost town of Pozos
offering a full menu and bar while serving traditional Mexican food.
- Manolo's - Corner of Pila Seca and Zacateros 152-7277
Intimate sports bar, appetizers, full meals, draft beer, Sporting events, satellite
direct TV. (15%)
- Market Bistro & Petit Bar - Hernandez Macias #95,
152-3229. Country French cooking. Imported wines. Daily until 11pm, midnight
on weekends. (15%, $100 peso minimum at bar)
- Mesón Castellano - Salida a Celaya #57.
Spanish restaurant featuring paella. (15%)
- Mesón de San José - Mesones #38, 152-3848.
Located back in a courtyard off Calle Mesones, Homemade soups and fresh salads.
(20%) ($100 peso minimum)
- Olé Olé - Loreto #66, 152-0896. The best
fajitas en the region, (10%)
- Pueblo Viejo - Umarán #6, 152-4977. Breakfast,
lunch and dinner, Traditional Mexican and international dishes. (20%)
- QUANDO foods, vacuum-sealed, frozen, comfort foods easy
to prepare while placed in boiling water. Quando sells gourmet type food products
that includes, soups, main dishes and deserts. Some of their selections are:
Mushroom chicken roll, potato chicken roll, Coq au Vin with risotto, Chinese
ribs, Lisbon, French and Valencia pork dishes, Toas chicken, chicken pot pie,
meat loaf and much-much more. For club members this is a DELIVERY SERVICE ONLY.
The 10% discount offered to members is NOT INCLUDED at retail outlets where they
also market Quando products. There is a 30 peso delivery charge. Members can
call 152-5153, 152-0038 or 044-415-153-3444 for immediate delivery. Ask for Pam
or Cindy.
- Punta Sush Ingo: Hildago #23,
1521619. Combination sushi bar and internet cafe. Open seven days a week. (10%)
- Sierra Nevada - Hospicio #35, 152-0415. San Miguel's
prestigious hotel, all three of its charming restaurants are available.
Also try Sierra Nevada on the park, just below the Chorro, one of San Miguel's
most beautiful settings. 15% cash or credit card (all three locations)
- Tapas y Tinis: Umaran #36, Modern bar and restaurant,
intimate atmosphere, serving tapas, serves late (10%)
- Ten Ten Pie Restaurant: Corner of Cuadrante and Cuna
Allende, Small, clean and resonable prices, local restaurant, open seven days
a week, serving breakfast lunch and dinner, serves late (10%) (20% off spirits)
- Tio Lucas: Mesones #103, 1524996, Hallmark San Miguel
steakhouse, plus. Open seven days, serves late, nightly entertainment. (10%)
- Villa Rivera Hotel Restaurant, Cuadrante #1, 152-2289.
Behind the Parroquia. Inside and outside dining. International menu, wonderful
ambience, Breakfast, lunch and dinner. (20%)
- Villa Mirasol; Inside Villa Mirasol Hotel, open for
breakfast and lunch in garden setting. (10%)
New restaurants are added frequently, and occasionally
restaurants drop out of the program with 60 days notice. Ask for the bi-monthly
restaurant club newsletter at authorized outlets for detailed information on
restaurants and the current list of participants. All participating restaurants
are under contract with the San Miguel Restaurant Club to provide the same fine
service as they would to patrons who walk in off the street. Discounts are waived
during happy hours, 2X1 specials or other special events in which the restaurant
is offering discounts to the public at large.
Notice: Certain
Restaurants and Businesses may have restrictions that do not appear on this website.
Please contact The Restaurant Club directly for a complete list of participating
businesses and restrictions. | Mexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | |