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San Miguel de Allende -- Today is Thursday, March 18, 2010 09:42 at our loyal server in the USAMexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | Another interesting perspective from Mexonline
Located 60 kilometers north of Queretaro, the colonial gem of San Miguel de Allende, population 80,000, is situated on a hillside facing the Laja River and the distant Guanajuato Mountains. Declared a national monument in 1926, San Miguel is a picturesque city of arched colonial mansions, flower-filled patios, and winding, terraced cobblestone streets. It is particularly beautiful in March, when flowering jacaranda trees are in bloom. Roof top views and gardens of this colonial city It is Mexico's most celebrated artists' community, and has been luring artistically-inclined Mexicans and foreigners (about 3,500 Americans and Canadians) for decades.
Instituto Allende, founded in 1951, is an intellectual center and arts academy of renown. There are also many other institutes focusing on arts, literature, and language. Despite this Anglo invasion, San Miguel is very Mexican village. The city boasts a thriving cultural and entertainment scene. Many events (plays, lectures, art classes) are in English.
The renowned San Miguel Music Festival (featuring Mexican and international artists) happens each December. A city with six patron saints and dozens of churches, San Miguel hosts a full calendar of religious festivals throughout the year. The town's biggest bash is San Miguel Arcángel, a celebration honoring the town's chief patron saint. The event includes a running of bulls through city streets, traditional dancers, and lots of merriment. It is held each September 29th.
El Jardin, the city's main plaza (zocalo) is a great starting spot. You can't miss the city's landmark, La Parroquia, the pink, gothic church on the main plaza. La Parroquia on the main plaza is as recognizable an icon for San Miguel as the Eiffel Tower is for Paris. It is one of a few features that distinguish San Miguel from the state's other colonial city attraction, Guanajuato.
For shopping, the city boasts some of Mexico's best craft shops and fine art boutiques. Variety of merchandise is exceptional, as is the workmanship. Its dining scene is top notch. Nouvelle Mexican cuisine, plus a diverse assortment of international dining options have given San Miguel a reputation for having the best "small town" dining in Mexico.
Most of San Miguel's sightseeing highlights are clustered around the compact downtown area. This is a wonderful city for aimless wandering along its narrow cobbled lanes. One of the best city views is from the town's Mirador, located on a hill to the southeast of the city center. At the foot of the hill is El Chorro, which spouts a natural spring where the city's women come to do laundry. Further along is Parque Juárez, a shady green belt with ponds, fountains, and benches. If you are looking for an authentic Mexican town with international flair, centuries old history, and a relaxing almost peaceful feeling, San Miguel de Allende is the vacation (or retirement spot) for you. |
Las Posadas
Zacatlán de las Manzanas, Mexico
The tourist office, under the archways in the main plaza, was open when I
arrived in the small colonial town of Zacatlán de las Manzanas, two hours
east of Mexico City. The plaza, anchored by the 16th century ex Convento de San
Franciso, was aglow in silvery fog that foreshadowed the magical time I was to
spend. I had been told that Zacatlán celebrated traditional Mexican Christmas Posadas,
the symbolic journey of the Holy Family from Nazareth to Bethlehem seeking shelter,
and I wanted to join in this nine-day festival.
The plaza, anchored by the 16th century ex Convento
de San Franciso, was aglow in silvery fog that foreshadowed the magical time
I was to spend.
The Posada (literally inn) tradition began in
Mexico in 1587 when an Augustine order requested permission of Pope Sixto V to
authorize a Novena, a nine-day Christmas celebration.
The Augustinians, who used theater, drama and song in the process of conversion,
not only wished to tell the story leading to Christ's birth, but wanted to supercede
the Aztecs' twenty-day annual December festival dedicated to Huitzilopochtli,
their war god.
Bethlehem Stars
Today Posadas are often reduced to a single evening but historically it is
a Novena celebrated daily from December 16th to the 24th, which of course is
then followed by Christmas on the 25th. I came to Zacatlán to experience
the Posadas as a Novena, the religious ritual in a provincial setting.
Mary Carmen Olvera Trejo, Director of Tourism, was seated behind her desk,
wearing a soft, bluish-white, downy sweater, working at her laptop computer,
when I entered. She instantly looked up, greeted me, invited me to sit down,
and asked, "How can we help you?" I said, "Where should I go
for Posadas?" She penciled an outline with directions where I could visit
Posadas during the week, in the schools, the churches and also suggested Hospital
San José. And in a gesture of good will, knowing that I was alone, she
invited me to the Olvera Family Reunion-Posada on Christmas Eve. Zacatlán
is a compact colonial town with a huge clock in the central plaza. Red tiled
adobe buildings, windows framed with iron grills, and cobblestone streets give
the visitor a feeling of history and tradition. I could walk to the Posadas that
Mary Carmen suggested.
Hospital San José
Late that first afternoon I joined the Posadas at Hospital San José where
children, warmly dressed in well-worn jackets and jeans, had gathered in the
chapel. They looked as if they could be the children of the shepherds that were
present at the first Christmas.
Passing out treats. San Jose Hospital
In the hospital chapel, I sat in the front pew next to a little girl whose
rosy cheeks glowed through her dark skin. She sat quietly while her mottled brown-blue
eyes carefully examined my camera.
The church was a cream colored white with purple drapes. The director, a petit
nurse-nun dressed in white and wearing wire glasses, introduced me as a guest.
She used the opportunity to remind the children to be on their best behavior
so as to leave the visitor with a good opinion.
The service began. Children sang the rosary. The chapel was in the center
of the hospital with a corridor encircling the chapel. We stood. Four children
in the back of the church lifted a plank with an angel, Mary and Joseph on their
shoulders. It was decorated with a green pine tree branch and Christmas ornaments.
The procession came up the center aisle, turned right and then began a journey
around the outer corridor of the inner chapel. The choir and students followed
Joseph and Mary and made periodic stops, as did the Biblical Holy Family when
looking for a place to rest in Bethlehem. The children continued singing the
rosary: Hail Mary's and the Our Father.
At each stop, the Holy Family asked for shelter and
was denied. Finally, after a full circuit, in the hospital, the Holy Family found
rest, and the nun dressed in white passed out gifts: oranges, sugar cane, jicama,
peanuts and other treats.
At each stop, the Holy Family asked for shelter and was denied. Finally, after
a full circuit, in the hospital, the Holy Family found rest, and the nun dressed
in white passed out gifts: oranges, sugar cane, jicama, peanuts and other treats.
Young children marveled at their good fortune. I was surprised to see such pleasure
from what I would have deemed modest.
Church of St. Francis
The next day at the Church of St. Francis, the largest in town, I encountered
a different expression of the Posada. After we entered the church, the doors
were closed. The rosary was not sung but a number of journeys were made around
the inside of the church, with young men carrying statues of the Holy Family.
We stopped at the various niches as if seeking an inn.
Mary in blue
When the procession rested, a verse of the traditional Posada Song was sung.
The Posada Song consists of two alternating choruses. First, the Holy Family
requests shelter, then there is a response, "This is no inn. Continue on
your way. I will not open. You could be thieves." Back and forth, there
is a request and a denial. Then it is revealed, the chorus sings, "The queen
of heaven is asking for shelter. It is Joseph and Mary, his beloved spouse, who
stand at your doors and seek lodging in your house." The climax follows, "Let
the doors be thrown open, let the drapes be drawn, for the Queen of Heaven has
come to rest."
School: Juana de Arca, Atexna
But it was on the road to El Refugio, a holistic cabin and campground enclave,
where I found the most memorable procession. Here was simplicity, faith and tradition
among grammar school children reenacting the Holy Family's journey and their
quest for shelter.
Here was simplicity, faith and tradition among grammar
school children reenacting the Holy Family's journey and their quest for shelter.
As I turned off the highway onto the rutted dirt road at Atexna, children
had just left a solitary church and had just started their trek up the road to
their primary school. I quickly parked and asked the teacher, Guillermina Juarez
Martinez, if I might join the pilgrims. She was happy to welcome me.
Joseph dressed in green and gold, Mary wore blue, and Jesus' godmother looked
angelic in white. Angels, shepherds, wise men, parents and teachers followed
the Holy Family. Solemnly they hiked up the hill reenacting the journey from
Nazareth to Bethlehem. I ran ahead and took pictures of the pilgrimage treading
on the damp earth road framed with maguey cactus.
The procession arrived at the school. A number of students entered, but the
Holy Family, angels and shepherds, stayed outside. I was inside with my camera.
The Posada Song was sung with the alternating choruses. The door was opened,
the Holy Family entered, and students gathered in front of the manger. Joseph
in green and gold stood on the right, and Mary with her light blue cape stood
on the left, while the godmother, seated in the center, rocked Baby Jesus.
Mixing of traditions, Santa and angel
Guillermina Juarez Martinez kneeled and kissed the Baby Jesus. Everyone, pupils
and teachers followed her example. Then small gifts were distributed and hot
punch was served.
I enjoyed the pageantry, the processions, the rituals, and the songs. But
what I had not realized was that I was yet to experience the love and the essence
of the Christmas message.
Olvera Family Reunion-Posada
Mary Carmen had invited me to the Olvera Family Reunion-Posada. The party
was at 7 p. m. Christmas Eve. I said, "Seven or after seven?" I didn't
want to be the first to arrive, especially at a family gathering of over 80 relatives.
Mary Carmen said, "A partir de las siete." (Any time after 7.)
I meant to arrive about 7:30 but I got lost. In the dark I couldn't find the
turnoff to the family homestead, and I knew I was within yards. But in the dark,
along the road, the Grand Marquis' headlights made every shrub bristle as if
it were the sign of an entryway. Luckily, there was a nearby restaurant getting
ready for a Christmas Eve Party and the owner was cordial and told me precisely
where to turn.
I arrived at 8 just in time to join the outdoor chorus singing the Posada
Song asking for shelter. When the doors opened I entered into a grand multi-generational
family reunion and celebration.
Here I found more than the Christmas Posada, the Holy Family pilgrim tradition
and a religious service.
Señor Olvera, Mary Carmen's father, 83, and family patriarch, dressed
in a suit and tie and wearing a short overcoat and a brown beret, spoke to his
family. He embraced his wife Julita, dressed in a red coat, and gave thanksgivings
for their blessings, and family prayers for those present and absent. Testimonials
were spoken for the family's happiness. One by one adult children hugged their
parents. There was a gift exchange, a grand feast (with 8 daughters, food was
abundant), toasts (even Viva California!), and dancing to salsa, marimba, rock
'n roll, waltz, fox trot and swing.
We danced together, in a group, in a line, in a circle, in the center of the
circle (nudged forward for an impromptu jig, or whirl). There was a call for "Los
Calvos", the bald guys, only two of us, the other being Eduardo, a son-in-law
from Aguacaliente, where cock fighting is the annual attraction at the San Marcos
Fair, so Eduardo and I pantomimed our interpretation of a two strutting cocks
to cheers and applause.
Then singing, Mary Carmen led, followed by nearly every guest, some reluctant,
needing encouragement, some with good voices like Mary Carmen, some frogs like
myself who sang El Rey, but I had to pull Mary Carmen up with me as I was uncertain
of all the lyrics, so we ended up a duet.
Husbands brought tears, pure streams of joy to their wives, as they sang love
ballads, with words like, "My life would be nothing without you, you are
my total love, my source, my reason for being," while directing a fixed
gaze, eye to eye with the wife.
There were other songs and recitations, humorous, or just favorites, more
toasts, more dancing, a total spectacle of a loving, endearing, supporting, joyful
family, whose patriarch's favorite response to, "Como está?" (How
are you?) is, "Yo soy agradecido de haber nacido." (I'm grateful for
having been born.)
La Piñata and a Funeral
I drove home alert, not tired at 3 a.m. Mary Carmen told me to join the family
at noon for the children's Christmas Piñata Fiesta. Afterwards, she said,
we would join her nephew, his wife and daughter at La Trucha (The Trout) Restaurant
for Christmas dinner.
When I arrived, plans had changed. We would be going to a funeral at 2 p.m.
An elderly aunt died Christmas Eve and in Mexico burial is the next day. It seemed
ironic. During Day of the Dead in San Miguel de Allende, I witnessed a wedding,
and here in Zacatlán, on Christmas Day, I would be present at a funeral.
At noon, the children took turns, blindfolded (a symbol that the only guide
is faith), and smacked the piñata. It was a clay pot covered with a 7-pointed
star decorated in brilliant red, blue, orange, green, gold, silver, purple and
white with paper streamers, which symbolized the Seven Deadly Sins. When it broke,
treats gushed out. Children gathered up the traditional gifts: sweet potatoes,
jicama, sugar cane, peanuts, oranges, a few small toys, balls and Spiderman figures,
caramels and hard candy.
After the piñata, the festivities quieted. We still had a funeral and
Christmas dinner to attend.
The sun was out. I was now part of Mary Carmen's family and we walked up the
hill to the original homestead, which was being used for storage. I no longer
thought of the fog. Here on a hill outside Zacatlán the weather was warm
and the sky crystal blue. Children were taking turns on a swing. The homestead
was built L shaped and I photographed the flowers. I took nine photos, all different.
We traveled back to Zacatlán for the 2 p.m. funeral. I dropped Mary
Carmen and her nephew, wife and child in front of the church, and then continued,
looking for a parking place.
The funeral was short. But the church overflowed. In a small town, everyone
is related. The casket, carried by 6 men, was placed in a funeral limousine and
an entourage followed the slow-moving hearse to the cemetery. It was only a few
blocks distant. The aunt was laid to rest on Christmas Day.
Christmas Dinner
We backtracked past the Olvera homestead, drove to Jicolapa, a small village
outside Zacatlán, and then into the quiet green pine forest and onto a
dirt road that lead to mountain streams, a trout farm and a restaurant. We had
been delayed. We were the last guests to arrive at La Trucha.
I felt as if I had returned home to northern Colorado and had just driven
up the Poudre Valley River Canyon.
We selected our trout direct from the pond. Shortly, dinner, wrapped and baked
in tinfoil with herbs, was served. We toasted, clinking bottles of cold beer.
We were in a simple wood-framed building in the pine forest next to a stream
with turkeys wandering about.
Our dining room was more like a giant tree house than a restaurant. It was
modest, rustic, and appropriate for Christmas. Christ had been born in a manger.
-- Dick Davis
Dick
Davis travels frequently and contributes articles to www.ourmexico.com. This
story is from their RSS feed of publically accessible articles. Dick has taught
in both Mexico and Spain and is happy to share his experiences. A resolute companion
in his Mexican travels is his Grand Marquis. He can be contacted at: dickdavis40@hotmail.com | From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
- Accounting Services: Juan Manuel Orta,
044-415-101-1805, free consultation for first-timers
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CLUB | IGLESIA DE LA CONCEPCION. It was begun in the mid-17th century and financed partially through the support of the Canal familiy, who figured prominently in the town's ealy history. The domed roof, one of the largest in Mexico, wsa not completed until 1891. Supported by elegant Corinthian columns, it is believed to be the work of La Parroquia architect Zeferino Gutierrez.
IGLESIA DE SAN FRANCISCO. Build in the late 18th century, it is thought to be the work of Eduardo Tresguerras, who contributed to the design of many churches in central Mexico. Construction was financed through donations from wealthy families and the proceeds from bullfights. The intricate stone carvings gracing the exterior are a fine example of the ornate Churriguerreque style. The high-ceilinged interior contains statues, paintings and more carved stone. La Parroquia. The many-steepled church towers over the plaza and dominates the city. It was originally built in the late 17th century in a plain Fanciscan style, but 2 centuries later an Indian architect, Zeferino Gutierres, gave the church an imposing facelift. With no formal training, he added the tower and Gothic-style facade of pink-hued sandstone, supposedly using postcard pictures of French Gothic cathedrals as his inspiration. Inside, neoclassic stone altars have replaced earlier gilded wood ones. A statue of St. Michael the Archangel, namesake of both town and church (its official name is Parroquia de San Miguel Arcangel), adorns the main altar. Chapels are located to the side and behind the main altar. The original bell, also referered to as St. Michael and cast in 1732, begins ringing early in the morning to summon parishioners; La Parroquia is still an active house of worship.
MUSEO CASA DE ALLENDE. The birthplace of Ignacio Allende now houses a historical museum. A plaque hanging ove the front door reads, "Here was born the one who was famous". Allende was one of the few early leaders of the War of Independence with actual military training. Together, he and Father Miguel Hidalgo organized a ragtag army and plotted strategies for overthrowing Spanish rule. Museum exhibits chronicle the region's history abd Allende's role in the struggle for freedom.
ORATORIO DE SAN FELIPE NERI. It was build by San Miguel's Indian population in the early 18th century. The original structure's facade of pink stone is still visible at the church's eastern end, along with a figure of Nuestra Senora de Soledad (Our Lady of Solitude). The southern exterior is newer and incorporates a baroque style. The church is notable fir its many domes in different shapes. The adjoining chapel, Santa Casa de Loreto, is behind the church. A grating blocks the chapel entrance, although its gilded altars can still be seen.
Text from "AAA Mexico Travelbook 1998" | |