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San Miguel de Allende -- Today is Friday, March 19, 2010 05:14 at our loyal server in the USAMexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | | From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
November 30, 2006
Greetings:
VIP Club participating bar, EL PETITE, Hernandez Macias #95, reopens
with an inauguration gala, tonight, November 30, with a special reception and
live music from 6-8pm. The attached Market Bistro Restaurant will reopen sometime
in December. Good luck Daniel.
BTW: Right next door in Romanos, they have a dinner show in
the back patio every Thursday night, with Parker and Young playing from 8-10pm.
Also, on Wednesdays, Frederico plays Latin folk from 8-10pm.
Also, entertainment wise, VIP participating restaurant
La Frugua wants member to know about their weekly line up of entertainment:
- Tuesdays;
8pm, Tango Nights, with "Rio Negro,"
- Wednesdays; 8pm, Blues with "Robert
Kaplan and & Joe,"
- Thursdays; 9:30pm, Pop, Salsa, Cumbia etc, with "Rossalba,"
- Fridays & Saturdays;
10:30pm, "Maria,"
- Saturdays; 3pm, Mexican Trio Music, with "Los
Padrinos,"
- Sundays; 8pm, Bohemia with "Pepe Cordoba."
Card Member Keith Thompson is no longer at Finnegans
but has opened the Long Horn Texas BBQ, behind
La Palapa. Because of the price structure, the card does not apply but consider
giving Keith's new place a try.
Card Member, Donna Drinnon, of the Drinnon Art Gallery,
Sto. Domingo 42B, is having a mixed media show on Saturday & Sunday, December
2-3, from 12-5pm, featuring wall art of women and children
Card Member Beatriz Orvananos is moving her VIP Club participating
Ritmos Latinos dance lesson studio from Zacateros to La Carpa. Classes will resume
January 8, 2007. Contact La Carpa for the new schedule.
Club members Mort and Norma Erlick are having a garage
sale, at their home, Cuesta de San Jose #29,
on Saturday, December 16, 9am-1pm. They will be selling off Mexican antiques-Santos',
Textiles, Folk Art, Oriental Rugs and many one of a kind items. Club members
can come a week early if they call first at 152-8180.
It was brought to our attention that a notice was posted on
the "not-so-cool" list, a good idea gone bad where there is mostly
whining, griping and back biting, and someone was braying the propane gas company
does not show when called. I had a casual conversation with Jesus from Noel Gas
and asked him if there was a problem. Do know, especially if it a large tank
delivery, that if the trucks can't find a parking spot they cannot deliver. They
do try coming back often during the course of the day but if they can't park
they can't deliver.
We would like to remind members that the VIP card does not
apply to cover charges for entertainment. We post this information in our brochures
and on our webpage but some members overlook the rule and occasionally they give
door men a hard times. Stop it! The Club rules are but few but each member should
know them. Restaurant wise the card is valid for food and drink off the menu;
tobacco products, t-shirts etc. are never included as part of the discount.
A member called our office and all the girls could make
out is them saying they lost their card. They could not understand who they were
because they were sneezing and coughing the whole time. But do know, if you misplaced
or lost your card, contact us here for immediate replacement, no questions asked.
BTW: with flu season upon us, know that VIP Club Members get
a 20% discount at Chelos Faracia , off of pharmaceuticals and 15% off their retail
products.
Many members have written in for updates about member
Arden O'Rourke who was in a bad accident up near the border. Seems our prayers
and good wishes were answered. She is out of trouble, has come out of the coma,
and has been taken off the respirator at a hospital in San
Antonio, Texas. She has a long way to go to be her old self but she is
doing better everyday. Arden and her family thank you all for your concern and
prayers.
The holidays are coming: Be nice to one another.
Thank you for your continuous and loyal support.
Your San Miguel VIP Club | I thought I would write a follow-up to my column, “Move Over San Miguel
de Allende Here I Come”, since this is the only thing, writing, that prevents
from committing murderous acts of rage (Just Joking!) As you recall from the
previous column, I wrote how I tried to deposit a royalty check from my publisher
and was told the check would clear on four different dates. We were shown, last
week, on their computer screen that the funds would be available on the 18th
of December.
Well, today is the 18th. We marched down to the bank and, of course, in the
truest sense of TMO (Typical Mexican Operation) the funds were not available.
We went into the bank so I could seize a bank officer and choke him (just kidding!).
No, we talked to this guy who thought it cute to mumble at us. He actually told
us something entirely new.
He said that “the 18th” did not really mean “the 18th” but
it meant sometime after 6 p.m. on the 18th but before mid-night on the 18th and…and…maybe
even the 19th.
CAN YOU BELIEVE THIS?
This my dear readers is what we anal-retentive Americans (and “strung-tighter-than-piano
wire Germans”) have to deal with when we become expatriates living in Mexico.
It would seem, and I could be wrong, that Mexican banks just make up stuff as
they go along. There are no policy manuals, procedural steps, no rules, just
the “fly-by-the-seat-of-your-pants” way of doing things.
“Qué Será, Será: What ever will be, will be. The
future’s not ours to see. Qué Será, Será.”
This is exactly how things are done in central México. I have to tell
you though, those from other regions of the country are as dumbfounded as I am.
They tell me that this region of Mexico is “stuck in time and history.” They
are provincial to the point of having been throw into a time loop and cannot
escape the temporal hole they’ve been in since the middle ages. Time forgot
central Mexico and no one seems to really care to crawl out of this dimensional
morass in which they are quagmired.
What are we going to do?
I do not know. But, we are looking to other areas of Mexico that may not be
like living in a Latino Twilight Zone.
My fellow American expat said this:
“That what Mexico needs is a Business Manager. These people need a Business
Manager in everything that has to do with anything to show them how things work.
This is because in all aspects of life, at least in Guanajuato, no one who does
anything that has to do with something knows just how it is suppose to work.”
She has no idea what truth she spoke!
by Douglas Bower
Article Source: EzineArticles.com | Another perspective on the state of Guanajuato from Guide2Mexico.
Guanajuato, set up in the mountains, is a twisted mess of narrow little alleys, streets and tunnels that seem designed to confuse and disorient you. But in reality it is just a product of the mountainous topography that sandwiches it along the old river bed. That is part of its charm though. At every turn you find yourself distracted by its picturesque beauty, and a constant temptation to snap a photograph. Founded in the mid 1500s, it was built along the meandering path of the Río Guanajuato. The town was plagued by floods that claimed many lives, but eventually the river was diverted. The old riverbed is now a twisting underground street that is sure to leave you without a clue about where you are on your first time through it.
If you have ever seen any drawings or paintings of Guanajuato, chances are good you have seen bits and pieces of this subterranean part of the city. During the colonial era the city was fabulously wealthy from mining. World famous mines such as La Valenciana, Mineral de Cata and Mineral de Rayas earned their wealthy owners titles of nobility. From the 16th through the 18th centuries, Guanajuato was one of Mexico's most important colonial cities, along with Queretaro, Zacatecas, San Miguel and San Luis Potosi. These cities accounted for 1/3 of the world's silver production, and with the immense wealth came elaborate architecture including many churches and mansions. In 1989 the city was declared a "World Heritage Zone".
The city remains the state's capitol, although not its largest city. Today, Guanajuato is alive with music that can regularly be heard eminating from its plazas. In the evening, groups of young people called estudiantinas stroll through town playng stringed instruments. During the Cervantinos, music seems to be coming from every corner of city. As home to a major university the city enjoys a large student population, so there is no shortage of nightlife. The bulletin boards at the university are a good place to look for news about art exibits, concerts, plays and lectures.
With a climate at an altitude of 6000 feet, Guanajuato enjoys pleasant temperatures year round. Winter evenings are cool, so a light jacket and a sweater are a good idea, but the day should bring temperatures in the 60s to 70s. The rainy season in from June to September, but that generally consist of afternoon showers and occasionally one in the evening. Otherwise expect daytime summer temperatures in the 70s.
Anytime of year is fine for visiting Guanajuato. Because of its year round popularity it is a good idea to call ahead for accommodations, but if you arrive early you can usually find somewhere to sleep. The one time of year that gets absolutely crazy is in October when the city celebrates the Festival Internacional Cervantino. During the festival, artists from all over the world come to perform their music, drama and dance. The festival is wonderful, but unless you are going to see the performances it is the most inconvenient time to visit the city. In recent years hordes of young people have turned it into a drunken street party. If that's your thing, then great. Otherwise hotels are jammed; you can't get a table at a restaurant or bar and it is even difficult to walk in some areas. | There are a thousand and one descriptions of San Miguel de Allende written over the past decades. Here's one writer's short take:
San Miguel's reputation as an arts center was established by the founding of the Allende Institute. One of its American founders, Stirling Dickson, came to Mexico as a tourist in the 1930s and fell in love with the city. A painter and engraver, he helped inaugurate the institute in 1950 and was its director until 1987. The lovely building housing the school once was owned by the wealthy Canal familiy. Fountains, arcades and courtyards gardens grace the grounds of the campus, which has extensive classroom space, two are galleries, a theter and a library.
Students from throughout the Americas take advantage of the art and language classes offered, and the institute also functions as a campus abroad for several American and Canadian art schools. The Centro Cultural Bellas Artes, is also known as the Centro Cultural el Nigromante (its official name) and the Centro Cultural Ignacio Ramirez. It is a branch of the wellknown Instituto de Bellas Artes in Mexico City. The impressive building, which dates from the mid-18th century, was once the Convento de la Concepcion and features an immense, tree-shaded courtyard. It offers music, dance and visual arts classes; a bulletin board lists lectures and concerts given both here and elsewhere in the city. Several murals are also exhibited, including one by David Alfaro Siqueirs.
San Miquel is known for the variety and quality of its regionally produced handycrafts. Metalwork -- masks, trays, lanterns, picture frames and decorative objects made of tin, copper, brass, bronze and wrought iron -- and the design of local silversmiths are particularly worth seeking out. Also available are pottery, weaving, sculpture, straw items, hand-loomed cambaya cloth (a material frequently used to make skirts), and folk and traditional art.
The colonial furniture is some of the finest produced in Mexico. Open-air Mercado Ignacio Ramirez, the city market, fills the plaza in front of the Oratorio de San Felipe Neri, and spreads onto the surrounding streets. Livestock and fresh preduce share space with inexpensive everyday items and souvenirs at the cheaper end of the price scale. The Mercado de Artesanias consists of vendor stalls in an alley. Pricier boutiques are scatted throughout the downtown area. Art galleries are concentrated around the main plaza, and exhibit openings are big social events. Two that showcase both regional and national talents are Galeria San Miguel and Galeria Atena. | |
