|
No ads in this category. Would you like to add one?
You MAY LOGIN HERE in order to add an ad. If you are not registered already, why not JOIN US HERE?
San Miguel de Allende -- Today is Thursday, March 11, 2010 07:11 at our loyal server in the USAAnother perspective on the state of Guanajuato from Guide2Mexico.
Guanajuato, set up in the mountains, is a twisted mess of narrow little alleys, streets and tunnels that seem designed to confuse and disorient you. But in reality it is just a product of the mountainous topography that sandwiches it along the old river bed. That is part of its charm though. At every turn you find yourself distracted by its picturesque beauty, and a constant temptation to snap a photograph. Founded in the mid 1500s, it was built along the meandering path of the Río Guanajuato. The town was plagued by floods that claimed many lives, but eventually the river was diverted. The old riverbed is now a twisting underground street that is sure to leave you without a clue about where you are on your first time through it.
If you have ever seen any drawings or paintings of Guanajuato, chances are good you have seen bits and pieces of this subterranean part of the city. During the colonial era the city was fabulously wealthy from mining. World famous mines such as La Valenciana, Mineral de Cata and Mineral de Rayas earned their wealthy owners titles of nobility. From the 16th through the 18th centuries, Guanajuato was one of Mexico's most important colonial cities, along with Queretaro, Zacatecas, San Miguel and San Luis Potosi. These cities accounted for 1/3 of the world's silver production, and with the immense wealth came elaborate architecture including many churches and mansions. In 1989 the city was declared a "World Heritage Zone".
The city remains the state's capitol, although not its largest city. Today, Guanajuato is alive with music that can regularly be heard eminating from its plazas. In the evening, groups of young people called estudiantinas stroll through town playng stringed instruments. During the Cervantinos, music seems to be coming from every corner of city. As home to a major university the city enjoys a large student population, so there is no shortage of nightlife. The bulletin boards at the university are a good place to look for news about art exibits, concerts, plays and lectures.
With a climate at an altitude of 6000 feet, Guanajuato enjoys pleasant temperatures year round. Winter evenings are cool, so a light jacket and a sweater are a good idea, but the day should bring temperatures in the 60s to 70s. The rainy season in from June to September, but that generally consist of afternoon showers and occasionally one in the evening. Otherwise expect daytime summer temperatures in the 70s.
Anytime of year is fine for visiting Guanajuato. Because of its year round popularity it is a good idea to call ahead for accommodations, but if you arrive early you can usually find somewhere to sleep. The one time of year that gets absolutely crazy is in October when the city celebrates the Festival Internacional Cervantino. During the festival, artists from all over the world come to perform their music, drama and dance. The festival is wonderful, but unless you are going to see the performances it is the most inconvenient time to visit the city. In recent years hordes of young people have turned it into a drunken street party. If that's your thing, then great. Otherwise hotels are jammed; you can't get a table at a restaurant or bar and it is even difficult to walk in some areas. | from MexicoDiscovered.com which also has a Discover Mexico magazine.
San Miguel de Allende and Pozos
Mexico's most cultured retirement haven - and most popular artistic destination, was declared a Mexican national Monument in 1926. This meant that while other towns pulled down heritage buildings and replaced them with glass and steel boxes San Miguel was off-limits to that form of modernization. Without this single gesture, San Miguel may have become just another slightly decaying backwater - that time and the major highways left behind - instead of the architecturally pristine city we love.
But what a National Monument! Its proximity to the nearby silver cities of the Bajio meant that by the eighteenth century it was an important way station en route to Mexico City and an agriculture centre supplying the needs of the burgeoning city of Guanajuato. Spaniards, wealthy from extracting silver, built magnificent palaces here and then enhanced their already enormous fortunes farming the surrounding countryside through huge estates with equally magnificent haciendas as their centrepiece. Further enhancing the architectural splendour are ornate churches and oratorios that owe their existence to the patronage of these wealthy patrons - and the sweat and slave-like servitude of indigenous Indians. Despite the fact that many of the palaces and haciendas were gutted and plundered during the Mexican Revolution in the second decade of the last century, the basic structures were still extant in 1926.
It was this slightly scarred and somewhat neglected eighteenth century architectural masterpiece that so enamoured the few foreigners who ventured through here in the late 1920's and early 1930's. Set in the pastoral rolling hills of the Bajio, watered by natural springs, enjoying a spring like climate all year and suffused with a light beloved by artists, how could they resist. One such person was American, Sterling Dickinson who, recognized the possibilities, and founded the now internationally renowned Instituto Allende in 1938 as a place of study for fellow ex patriots. This was the second pivotal action that ensured San Miguel de Allende's future for, with the end of World War II came the United States GI Bill that supplied education grants to returning servicemen. These GIs soon discovered their limited funds went farther in San Miguel and the Institute thrived. A vibrant artistic and cultural society grew up around a still small but permanent expatriate community that serviced their needs. Many of these visiting students never left, instead they became the kernel of a growing artistic community that, generations later, continues to be supplemented by new infusions of artistic talent that also fall in love with San Miguel's special "light". At the same time, many of the wealthy tourists originally attracted by the town's reputation, returned to reside here on a permanent or semi-permanent basis. Attracted by this charming and safe city with a perfect climate they, in turn, became the basis of the well-heeled semi retirement community that San Miguel is today. At the same time other less wealthy (or merely more ambitious) visitors saw the opportunities afforded by this influx and opened even more businesses to serve this expanding tourist and residential market. These North Americans had the desire and the funds to restore the many badly neglected buildings - in accordance with the strict 1926 guidelines - that, today, the town is effectively an eighteenth century wonder with electricity and running water!
Well, not quite. The ubiquitous internal combustion engine knows no limits and San Miguel is no exception. Her narrow, winding and often very steep cobblestone streets can soon get jammed with noisy diesel spewing trucks and buses as well as the latest gas guzzling SUVs. Ironically perhaps it is the modern SUV that is the most appropriate vehicle to ply the uneven 200 year old cobblestone streets. Certainly, its 4 wheel drive capability comes in handy when the summer rains hit and the more steeply sloped streets become slick and traction becomes your number one priority. If it isn't, you will soon get used to walking that little bit extra just to avoid the problem of finding that most rare of things in downtown San Miguel - a parking spot.
The relationship between the expatriate and Mexican communities is remarkably cordial. One even gets the impression there is only one community. This is born of the fact that the two live side-by-side and both benefit from the other despite the fact that (with the notable exception of a comparatively small number of middle and upper class Mexicans) most expatriates are wealthier than their neighbours. Poverty and crime do exist in the peripheral Mexican areas of town but a strong tradition of volunteer work within the expatriate community has ameliorated many of the resentments such an "invading army" of privileged foreigners could have engendered. Certainly, San Miguel attracts relatively wealthy people, but they don't flaunt it. That is not what San Miguel is about. Any such wealth is generally hidden behind the enclosed walls and high gates of the town - for this is a town that values and encourages cultural and social endeavours above overt displays of wealth.
Members of the expatriate community who operate businesses here is one reason the town works so well. They have created jobs and so generated a higher standard of living and quality of life for all San Miguel residents. I was fortunate to meet a number of them - mainly in the real estate and hospitality fields - and was struck by the fact that many of them put as much time and energy into their social and charitable concerns as they did into their commercial pursuits. Dotty Vidargas of Vidargas Real Estate, for example, has lived in San Miguel for 40 years and is one of the driving forces restoring the nearby Santuario at Atotonilco. In contrast, Lane Simmons at Remax Colonial Real Estate became so involved with helping the town's poorer families and abused children that he and his wife have legally adopted two of the children he "rescued". Interestingly, most of San Miguel's realty companies are long established concerns. They know the San Miguel housing market inside out. As part of San Miguel society for decades they are able to impart to potential purchasers that they are buying into a community not just a home.
But whether they are house-hunting or just passing through, visitors need somewhere to stay. On the face of it that should not be a problem in San Miguel where the number of hotels, inns and B & Bs must exceed that of any town of comparable size in Mexico. Most, however, are small - with as few as 3 rooms - so don't be too confident you'll find a room without booking ahead! Old favourites in the deluxe class, such as the Casa de Sierra Nevada and la Puertecita must now compete with the intimate luxury of small exclusive enclaves such as Casa Quetzal among many where American amenities meet the best of Mexican design and influence, while less expensive old time landmark hotels such as the Mansion del Bosque remain perennial favourites.
Some San Miguelites have "discovered" a new San Miguel at Mineral de Pozos just 45 minutes from San Miguel. Popularly called Pozos it is a protected old silver mining town where many of its old mansions are being lovingly restored. In the main square are two hotels adjoining one another. The Casa Montana is the more recent addition but, even newer is the recently opened Real de Minas B&B. Both are American owned and are just two of the gringo vanguard already settled with established businesses here. Many more will come! | November 21, 2006
Greetings:
Your VIP Club welcomes ROMANOS RESTAURANT BAR into the club.
Romanos, Hernandez Macias #93, 152-7454. Romanos has become a San Miguel landmark
restaurant. Now under new ownership, Dave and Patrice Brucia offer the same hearty
menu with good-sized portions as beforehand while adding some new entries. Romanos
is open for dinner Tuesday through Saturday. VIP Club members may take 10% off
their bill. Romanos does not take credit cards.
VIP Club member Beatriz provides Tango lessons at her studio,
located at Zacateros 21. She offers members a 10% discount when paying for a
month's worth of lessons.
VIP Club member Ross MacDonald wants members to know that
beginning November 24 the San Miguel Fitness Center and MacDonalds Casa de La
Salud are having their first annual membership drive with many discounts and
price reductions for the gym, vitamins, chocolates etc. Ross also will soon have
a new website under San Miguel Fitness that will provide discount coupons, a
medical referral service and other valuable and diverse services to sanmiguelenses.
Do know that the San Miguel Fitness Centers offers 20% off to VIP Club members.
VIP Club participating boutique and fashion center, "Goldies" has
moved off Canal and is now located at Zacateros #19, in the old Clan Destino
location. Hours are daily: 10:00-am-6pm, 154-7521.
Maru Riba, owner of VIP Club participating restaurant
La Princesa, on Recreo, would like members to know La Pricesa has a new chef,
Angel Flores, who comes with sterling credentials earned at Camino Real Hotel
in Mexico City and while in Cancun. La Princesa
now offers a new and diverse menu with many various specialties.
Silvia, of L'invito fame, has opened another local pizzeria
with wood burning oven located on the corner of Calzada de la Luz and Calzada
de la Aurora. Her other location is Ancha de San Antonio,
32B. Both are open everyday providing home delivery. Call 154-6228 or
154-1000.
Members do know, if you are in business or an artist,
who might be having an event or even a garage sale, Your Club will be more than
glad to post your event in our newsflashes. Yet do know, if your event is time
sensitive, we can not guarantee we can send your notice out right away because
we only send out newsflashes that are germane to new club business, so get your
notice to us early. Do know that the VIP Club website is being viewed more and
more by our robust membership <www.vipsanmiguel.com>.
Your Club's site's advertising rates are very reasonable.
Brrrrrr . . . everybody is talking about the weather.
All will use more propane. Remember Your Club's discount from Noel Gas. So far
the reports are good with many members saving big time on their propane bill.
One member, who has three properties, says they paid or their VIP membership
just with the savings. Also, with the weather getting colder, the poor out in
the campo lack warm clothing. Both Biblioteca Publica and our local post of the
American Legion have drives to collect coats and sweaters to give to the less
fortunate. Why not look in your closet and permit your older garb to warm the
needy.
Your Club wants to wish our American membership a Happy Thanksgiving.
It goes without saying how much we all have to be thankful for here in San Miguel.
A belated Happy Thanksgiving to our Canadian members.
Thank you for the good turn out and VIP Club members
who attended my reading at the Authors Sala on November 10, and special thanks
to Susan Page and the steering committee who were thoughtful enough to invite
me to read excerpts from my work, it warmed my heart.
Please include, member Arden O'Rourke, in your
prayers and good thoughts. Arden, a fine lady, was involved in a horrific auto
crash with an 18 wheeler up at the border. Presently she is in a coma in San
Antonio, Texas, and she's in trouble. A silver lining might be that, as of today,
it has been reported she has moved her arms and legs and periodically
has opened her eyes before slipping back in unconsciousness. Get back with us,
Arden!
Members and friends, please don't sleep with open flame
heaters operating in bedrooms or you just might not wake up!!!
RIP: Elfie Guillen.
Thank you for your continuous and loyal support.
Your San Miguel VIP Club
| From the Vip Club Newsletter for San Miguel de Allende with information on restaurant discounts available for club members who have purchased the VIP Club Discount Card
- Alfredo's: 1520072, Inside Posada San Francisco Hotel.
Fine dining, international cuisine, lunch and dinner, 1 - 10pm daily, closed
Mondays. 20% discount for cash.
- BBQ Bob's - Salida de Celaya #6, 152-0807.
(10%) ($100 pesos minimum).
- Berlin - (10%) ($100 pesos minimum, cash)
- Buen Café - Jesus & Cuadrante, 152-5807.
Breakfast, lunch and dinner. Closed Sundays. (20%) ($100 peso minimum)
- Bugambilia - Hidalgo #42, 152-0127.
Lunch and dinner. Traditional Mexican dishes. (20%) (no credit cards for
discount).
- Café San Francisco, Posada San Francisco - Plaza
Principal 2, 152-0072.
Courtyard and street side dining, full menu, Mexican cuisine including seafood
and full bar. (20%.)
- Casa Blanca - Hidalgo #34, 154-6070. Famous for crepes,
pizza and international cuisine. (15%) ($100 pesos minimum)
- Casa Montana Hotel Restaurant, Pozos - Jardín
Principal, 01 (442) 293-0032 International and national dishes in the midst of
a one-time old ghost town in a small luxury hotel. (20%)
- Casa Payo - Zacateros #26. 152-7277.
Landmark San Miguel Argentinean steak house. (10%)
- Don Quijote - Prolongación de Pila Seca #55,
152-0807. Bar and Grill, famous ribs and burgers, lunch and dinner. Closed Mondays.
(20% cash, 10% credit cards)
- El Asador Catlán - Km. 9 Salida a Querétaro, 120-8118
Open 1 until 7pm. Closed Mondays. Renowned traditional Spanish fare. 15% cash,
10% credit card
- El Correo Restaurant - Correo #23, 152-4951 Good traditional
Mexican food, full bar, closed Tuesdays. (15% cash, 10% credit card)
- El Puente,Canal 48, 154-8466, open everyday,
breakfast, lunch and dinner, 8:30 - 11:30 pm, featuring seafood and molés.(10%)
- Finnegan's Restaurant, two entrances, off Codo or
off Zacateros. Full menu, live entertainment, Wednesday through Saturday evenings,
with a live Sunday Jazz session from 3-5pm. The menu is a mixed bag including
Mexican dishes and some of international fame. (10%)
- El Tomato, Mesones #62, 151-6057, Open,
Monday through Saturday, 9 a.m. - 9 p.m. All natural food restaurant, mostly
vegetarian dishes and sandwiches, salads fruits and vegetable juices. 10 %, not
valid for daily special.
- Hacienda los Laureles: Open 1-11pm, everyday but Tuesdays.
Indoor and outdoor seating. Full bar, extensive menu traditional Mexican foods,
Sunday buffet. (20%)
- Harry's New Orleans Cafe and Oyster Bar - Hidalgo #12,
152-2645 for dinner reservations. New Orleans Cafe, Fresh sea food, cajun and
creole dishes, extensive wine list, open 7 days a week. (10%, Cash only)
- La Fragua - Cuna de Allende #3, 152-1144
One of the most traditional restaurants in San Miguel, chef Fernando is your
host with special recipes, full bar. Closed Mondays. (10%)
- La Boca: Hernandez Macias #88, open everyday
except Mondays, tasty sandwiches, pastas, soups and salads, along with other
specials. they sport a full bar open 'til midnight weeknights and 1 a.m. (15%)
- L'Escargot, Hernandez Macias #66, 154-9024.
Authentic French cuisine Lunch and dinner, specialties like Beef Wellington,
Oyster Rockefeller and escargot. Closed Mondays. 15% discount.
- La Puertecita - Santa Domingo #75 , 152-5011.
Rated internationally, as one of the top 100 small luxury hotels in the entire
world. (20%) (no discount on buffets)
- La Princesa - Recreo (20%)
- La Toscana, Hernandez Macias #83, 154-9608,
open daily 1 p.m. until midnight, closed Tuesdays. Full bar and menu: Salads,
a variety of pastas with various sauces, beefs, poultry and salmon. Wines from
Italy, Spain, France, Argentina and Chile. 15% discount Cash only. $100 peso
minimum.
- La Vista, Vista Real Hotel Restaurant: Callejón
de Arias #4, 152-3984. Hotel restaurant, International dining room and exquisite
view of San Miguel. (20%)
- L'Invito (Instituto Allende) - Ancha de San Antonio
#20, 152-7333. Serving authentic recipes from the north of Italy great ambience.
(20%) (Instituto Allende)
- Los Famosos De Pozos - Hidalgo #10B, Mineral de Pozos, Guanajuato.
01 442 293 0112, quaint seeting retaurant in the so called ghost town of Pozos
offering a full menu and bar while serving traditional Mexican food.
- Manolo's - Corner of Pila Seca and Zacateros 152-7277
Intimate sports bar, appetizers, full meals, draft beer, Sporting events, satellite
direct TV. (15%)
- Market Bistro & Petit Bar - Hernandez Macias #95,
152-3229. Country French cooking. Imported wines. Daily until 11pm, midnight
on weekends. (15%, $100 peso minimum at bar)
- Mesón Castellano - Salida a Celaya #57.
Spanish restaurant featuring paella. (15%)
- Mesón de San José - Mesones #38, 152-3848.
Located back in a courtyard off Calle Mesones, Homemade soups and fresh salads.
(20%) ($100 peso minimum)
- Olé Olé - Loreto #66, 152-0896. The best
fajitas en the region, (10%)
- Pueblo Viejo - Umarán #6, 152-4977. Breakfast,
lunch and dinner, Traditional Mexican and international dishes. (20%)
- QUANDO foods, vacuum-sealed, frozen, comfort foods easy
to prepare while placed in boiling water. Quando sells gourmet type food products
that includes, soups, main dishes and deserts. Some of their selections are:
Mushroom chicken roll, potato chicken roll, Coq au Vin with risotto, Chinese
ribs, Lisbon, French and Valencia pork dishes, Toas chicken, chicken pot pie,
meat loaf and much-much more. For club members this is a DELIVERY SERVICE ONLY.
The 10% discount offered to members is NOT INCLUDED at retail outlets where they
also market Quando products. There is a 30 peso delivery charge. Members can
call 152-5153, 152-0038 or 044-415-153-3444 for immediate delivery. Ask for Pam
or Cindy.
- Punta Sush Ingo: Hildago #23,
1521619. Combination sushi bar and internet cafe. Open seven days a week. (10%)
- Sierra Nevada - Hospicio #35, 152-0415. San Miguel's
prestigious hotel, all three of its charming restaurants are available.
Also try Sierra Nevada on the park, just below the Chorro, one of San Miguel's
most beautiful settings. 15% cash or credit card (all three locations)
- Tapas y Tinis: Umaran #36, Modern bar and restaurant,
intimate atmosphere, serving tapas, serves late (10%)
- Ten Ten Pie Restaurant: Corner of Cuadrante and Cuna
Allende, Small, clean and resonable prices, local restaurant, open seven days
a week, serving breakfast lunch and dinner, serves late (10%) (20% off spirits)
- Tio Lucas: Mesones #103, 1524996, Hallmark San Miguel
steakhouse, plus. Open seven days, serves late, nightly entertainment. (10%)
- Villa Rivera Hotel Restaurant, Cuadrante #1, 152-2289.
Behind the Parroquia. Inside and outside dining. International menu, wonderful
ambience, Breakfast, lunch and dinner. (20%)
- Villa Mirasol; Inside Villa Mirasol Hotel, open for
breakfast and lunch in garden setting. (10%)
New restaurants are added frequently, and occasionally
restaurants drop out of the program with 60 days notice. Ask for the bi-monthly
restaurant club newsletter at authorized outlets for detailed information on
restaurants and the current list of participants. All participating restaurants
are under contract with the San Miguel Restaurant Club to provide the same fine
service as they would to patrons who walk in off the street. Discounts are waived
during happy hours, 2X1 specials or other special events in which the restaurant
is offering discounts to the public at large.
Notice: Certain
Restaurants and Businesses may have restrictions that do not appear on this website.
Please contact The Restaurant Club directly for a complete list of participating
businesses and restrictions. | Mexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | |
