San Miguel Allende Tours, Guides, Transportation Announcements & News San Miguel de Allende Mexico
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San Miguel de Allende -- Today is Wednesday, March 10, 2010 08:48 at our loyal server in the USAMexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | | From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
November 30, 2006
Greetings:
VIP Club participating bar, EL PETITE, Hernandez Macias #95, reopens
with an inauguration gala, tonight, November 30, with a special reception and
live music from 6-8pm. The attached Market Bistro Restaurant will reopen sometime
in December. Good luck Daniel.
BTW: Right next door in Romanos, they have a dinner show in
the back patio every Thursday night, with Parker and Young playing from 8-10pm.
Also, on Wednesdays, Frederico plays Latin folk from 8-10pm.
Also, entertainment wise, VIP participating restaurant
La Frugua wants member to know about their weekly line up of entertainment:
- Tuesdays;
8pm, Tango Nights, with "Rio Negro,"
- Wednesdays; 8pm, Blues with "Robert
Kaplan and & Joe,"
- Thursdays; 9:30pm, Pop, Salsa, Cumbia etc, with "Rossalba,"
- Fridays & Saturdays;
10:30pm, "Maria,"
- Saturdays; 3pm, Mexican Trio Music, with "Los
Padrinos,"
- Sundays; 8pm, Bohemia with "Pepe Cordoba."
Card Member Keith Thompson is no longer at Finnegans
but has opened the Long Horn Texas BBQ, behind
La Palapa. Because of the price structure, the card does not apply but consider
giving Keith's new place a try.
Card Member, Donna Drinnon, of the Drinnon Art Gallery,
Sto. Domingo 42B, is having a mixed media show on Saturday & Sunday, December
2-3, from 12-5pm, featuring wall art of women and children
Card Member Beatriz Orvananos is moving her VIP Club participating
Ritmos Latinos dance lesson studio from Zacateros to La Carpa. Classes will resume
January 8, 2007. Contact La Carpa for the new schedule.
Club members Mort and Norma Erlick are having a garage
sale, at their home, Cuesta de San Jose #29,
on Saturday, December 16, 9am-1pm. They will be selling off Mexican antiques-Santos',
Textiles, Folk Art, Oriental Rugs and many one of a kind items. Club members
can come a week early if they call first at 152-8180.
It was brought to our attention that a notice was posted on
the "not-so-cool" list, a good idea gone bad where there is mostly
whining, griping and back biting, and someone was braying the propane gas company
does not show when called. I had a casual conversation with Jesus from Noel Gas
and asked him if there was a problem. Do know, especially if it a large tank
delivery, that if the trucks can't find a parking spot they cannot deliver. They
do try coming back often during the course of the day but if they can't park
they can't deliver.
We would like to remind members that the VIP card does not
apply to cover charges for entertainment. We post this information in our brochures
and on our webpage but some members overlook the rule and occasionally they give
door men a hard times. Stop it! The Club rules are but few but each member should
know them. Restaurant wise the card is valid for food and drink off the menu;
tobacco products, t-shirts etc. are never included as part of the discount.
A member called our office and all the girls could make
out is them saying they lost their card. They could not understand who they were
because they were sneezing and coughing the whole time. But do know, if you misplaced
or lost your card, contact us here for immediate replacement, no questions asked.
BTW: with flu season upon us, know that VIP Club Members get
a 20% discount at Chelos Faracia , off of pharmaceuticals and 15% off their retail
products.
Many members have written in for updates about member
Arden O'Rourke who was in a bad accident up near the border. Seems our prayers
and good wishes were answered. She is out of trouble, has come out of the coma,
and has been taken off the respirator at a hospital in San
Antonio, Texas. She has a long way to go to be her old self but she is
doing better everyday. Arden and her family thank you all for your concern and
prayers.
The holidays are coming: Be nice to one another.
Thank you for your continuous and loyal support.
Your San Miguel VIP Club | from MexicoDiscovered.com which also has a Discover Mexico magazine.
San Miguel de Allende and Pozos
Mexico's most cultured retirement haven - and most popular artistic destination, was declared a Mexican national Monument in 1926. This meant that while other towns pulled down heritage buildings and replaced them with glass and steel boxes San Miguel was off-limits to that form of modernization. Without this single gesture, San Miguel may have become just another slightly decaying backwater - that time and the major highways left behind - instead of the architecturally pristine city we love.
But what a National Monument! Its proximity to the nearby silver cities of the Bajio meant that by the eighteenth century it was an important way station en route to Mexico City and an agriculture centre supplying the needs of the burgeoning city of Guanajuato. Spaniards, wealthy from extracting silver, built magnificent palaces here and then enhanced their already enormous fortunes farming the surrounding countryside through huge estates with equally magnificent haciendas as their centrepiece. Further enhancing the architectural splendour are ornate churches and oratorios that owe their existence to the patronage of these wealthy patrons - and the sweat and slave-like servitude of indigenous Indians. Despite the fact that many of the palaces and haciendas were gutted and plundered during the Mexican Revolution in the second decade of the last century, the basic structures were still extant in 1926.
It was this slightly scarred and somewhat neglected eighteenth century architectural masterpiece that so enamoured the few foreigners who ventured through here in the late 1920's and early 1930's. Set in the pastoral rolling hills of the Bajio, watered by natural springs, enjoying a spring like climate all year and suffused with a light beloved by artists, how could they resist. One such person was American, Sterling Dickinson who, recognized the possibilities, and founded the now internationally renowned Instituto Allende in 1938 as a place of study for fellow ex patriots. This was the second pivotal action that ensured San Miguel de Allende's future for, with the end of World War II came the United States GI Bill that supplied education grants to returning servicemen. These GIs soon discovered their limited funds went farther in San Miguel and the Institute thrived. A vibrant artistic and cultural society grew up around a still small but permanent expatriate community that serviced their needs. Many of these visiting students never left, instead they became the kernel of a growing artistic community that, generations later, continues to be supplemented by new infusions of artistic talent that also fall in love with San Miguel's special "light". At the same time, many of the wealthy tourists originally attracted by the town's reputation, returned to reside here on a permanent or semi-permanent basis. Attracted by this charming and safe city with a perfect climate they, in turn, became the basis of the well-heeled semi retirement community that San Miguel is today. At the same time other less wealthy (or merely more ambitious) visitors saw the opportunities afforded by this influx and opened even more businesses to serve this expanding tourist and residential market. These North Americans had the desire and the funds to restore the many badly neglected buildings - in accordance with the strict 1926 guidelines - that, today, the town is effectively an eighteenth century wonder with electricity and running water!
Well, not quite. The ubiquitous internal combustion engine knows no limits and San Miguel is no exception. Her narrow, winding and often very steep cobblestone streets can soon get jammed with noisy diesel spewing trucks and buses as well as the latest gas guzzling SUVs. Ironically perhaps it is the modern SUV that is the most appropriate vehicle to ply the uneven 200 year old cobblestone streets. Certainly, its 4 wheel drive capability comes in handy when the summer rains hit and the more steeply sloped streets become slick and traction becomes your number one priority. If it isn't, you will soon get used to walking that little bit extra just to avoid the problem of finding that most rare of things in downtown San Miguel - a parking spot.
The relationship between the expatriate and Mexican communities is remarkably cordial. One even gets the impression there is only one community. This is born of the fact that the two live side-by-side and both benefit from the other despite the fact that (with the notable exception of a comparatively small number of middle and upper class Mexicans) most expatriates are wealthier than their neighbours. Poverty and crime do exist in the peripheral Mexican areas of town but a strong tradition of volunteer work within the expatriate community has ameliorated many of the resentments such an "invading army" of privileged foreigners could have engendered. Certainly, San Miguel attracts relatively wealthy people, but they don't flaunt it. That is not what San Miguel is about. Any such wealth is generally hidden behind the enclosed walls and high gates of the town - for this is a town that values and encourages cultural and social endeavours above overt displays of wealth.
Members of the expatriate community who operate businesses here is one reason the town works so well. They have created jobs and so generated a higher standard of living and quality of life for all San Miguel residents. I was fortunate to meet a number of them - mainly in the real estate and hospitality fields - and was struck by the fact that many of them put as much time and energy into their social and charitable concerns as they did into their commercial pursuits. Dotty Vidargas of Vidargas Real Estate, for example, has lived in San Miguel for 40 years and is one of the driving forces restoring the nearby Santuario at Atotonilco. In contrast, Lane Simmons at Remax Colonial Real Estate became so involved with helping the town's poorer families and abused children that he and his wife have legally adopted two of the children he "rescued". Interestingly, most of San Miguel's realty companies are long established concerns. They know the San Miguel housing market inside out. As part of San Miguel society for decades they are able to impart to potential purchasers that they are buying into a community not just a home.
But whether they are house-hunting or just passing through, visitors need somewhere to stay. On the face of it that should not be a problem in San Miguel where the number of hotels, inns and B & Bs must exceed that of any town of comparable size in Mexico. Most, however, are small - with as few as 3 rooms - so don't be too confident you'll find a room without booking ahead! Old favourites in the deluxe class, such as the Casa de Sierra Nevada and la Puertecita must now compete with the intimate luxury of small exclusive enclaves such as Casa Quetzal among many where American amenities meet the best of Mexican design and influence, while less expensive old time landmark hotels such as the Mansion del Bosque remain perennial favourites.
Some San Miguelites have "discovered" a new San Miguel at Mineral de Pozos just 45 minutes from San Miguel. Popularly called Pozos it is a protected old silver mining town where many of its old mansions are being lovingly restored. In the main square are two hotels adjoining one another. The Casa Montana is the more recent addition but, even newer is the recently opened Real de Minas B&B. Both are American owned and are just two of the gringo vanguard already settled with established businesses here. Many more will come! | The following excerpt is by the legendary Stirling Dickinson, who is probably the most important Gringo to ever make an impact on the development of San Miguel de Allende. From Brandeburgh Press, November 1969.
In 1542, the missionary Fray Juan de San Miguel established a tiny settlement known as San Miguel Viejo. It was a frontier outpost constantly threatened by hostile Indians. Spanish soldiers and families of Spanish settlers came and the new hamlet was moved to the slope of Moctezuma Hill where fresh springs provided water. Soon, a royal charter was created for the town known as San Miguel El Grande. For more than two and one half centuries, San Miguel thrived under the repressive but orderly rule of Spain, as it was a link on the silver route to Mexico City. In 1810 revolution flared, led by Captain Ignacio Allende of San Miguel and Father Miguel Hidalgo of the nearby town of Dolores. For eleven years the revolution was fought. Finally, after a Mexican victory over the Spanish, the town was renamed San Miguel de Allende, honoring Don Ignacio Allende, its greatest son and martyr to freedom.
Travel writers have often called San Miguel "the prettiest town in Mexico". That remark has become a cliche. Yet, like all cliches, it has basis in fact. San Miguel is the most charming of all Mexican towns. Today, its chief fame is as an art center and home to hundreds of foreign residents, not artistic themselves, but attracted by the atmosphere the arts create. Most of these residents are fiercely partisan about their community, quickly pointing out that although many tourists visit, its real life goes on quietly but busily behind the unrevealing walls of its homes and gardens. A stranger who harps on the defects of living here is likely to be met with a cold stare and a classic retort. "Of course, San Miguel is not perfect -- it is merely heaven."
| THINGS TO DO
Though known as a retirement haven San Miguel offers a wealth of leisure time activities to those that don’t believe retirement means rest. It has a reputation for outstanding hiking and biking, horseback riding and instruction, birding and rock climbing. More conventional pursuits, such as golf and tennis are also at hand and San Miguel has a number of fully-modern gyms and exercise studios.
House and Garden Tour:
One the more popular activities in San Miguel is the weekly tour of the town’s premier residences, if one judges by the over 10,000 visitors who participated in 2005. Over 300 local home owners open their doors on every type of architecture and interior decoration imaginable; a good source of inspiration and ideas for future residents. Tours depart from the Biblioteca on Sundays at noon, tickets can be purchased at the door from 11 am. onwards.
Hot Springs:
The road to Dolores Hidalgo is dotted with hot springs producing warm to hot, mineral-rich water. Facilities range from those of luxurious spas to more traditional Mexican balnearios with gardens, restaurants and picnic areas; and may include any number of pools. The pools themselves can be indoors, under the open sky or in rock-lined grottos, and range in size from small, perfect for soaking, all the way up to Olympic, ideal for laps or swimming.
Fiestas:
While all Mexicans love a party, it seems that no town enjoys a celebration or fiesta more than San Miguel. Local citizens take to the streets with verve and enthusiasm for traditional holidays, to honor local heroes and patron saints or sometimes, it seems, just for the fun of it. There’s always something happening; all marked with music, dance and fireworks. Of note in the upcoming months is the Chamber Music Festival in early August, September’s San Miguelada or ‘running of the bulls’ and week-long Fiesta to honor San Miguel Arcángel and the Brass & Wool Fair and Jazz Festival held in November.
Wining & Dining:
Whether you are an avid gourmand or someone who just likes to pick up food—fast, you will appreciate life in San Miguel. There may be no large chain restaurants, but there is a local cafe on almost every corner, offering tasty, freshly made specialities. And you are sure to discover that the towns premier restaurants can vie with those of larger North American cities for taste, style and presentation.
After dinner, those in search of culture will find that their choices include gallery openings, theater, concerts, dance or foreign and classic film. Those who prefer lifting a glass can do so in everything from hard-drinking cantinas or friendly sports bars and pubs to nightclubs featuring rock, salsa blues or jazz (often live) or elegant rooftop terraces and intimate hotel lounges.
Reprint permission from "Su Casa"--Your Home in San Miguel de Allende
© 2006 Imprint Publishing/Advertising
Telephone in San Miguel: 152-0493
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