|
No ads in this category. Would you like to add one?
You MAY LOGIN HERE in order to add an ad. If you are not registered already, why not JOIN US HERE?
San Miguel de Allende -- Today is Friday, March 12, 2010 01:23 at our loyal server in the USAMexican Coke: The 'Real Thing?'
By TOM RAGAN
Sentinel staff writer
WATSONVILLE
It's popping up just about everywhere in Latino communities across the United States: Mexican-made Coca-Cola in those old glass bottles, somewhat of an anomaly in the age of the plastic liter and twist-off cap.
Slightly worn and a bit gritty from all the coming and going, the 12-ounce bottles, which sell for roughly $1.25 a pop, are being bought up and sucked dry at record clips in cities across the country with large Latino populations.
And Mexicans and Mexican-Americans aren't the only ones swigging down the soda bottled south of the border, claiming it tastes different from its American-made counterpart, that its fizz seems to last longer because it's in a glass bottle.
If running diaries on the Web in the form of blogs are any indication, just about everybody who likes the heft of a good old-fashioned soda bottle is looking for the Mexican-made pop in the thousands of ma and pa convenience stores that cater to Latinos.
"Mexican Coke is selling like crazy bro, and I can't keep up," says Rudy Mendoza of El Gordo Taqueria on Main Street. Last week the 20-something Mendoza, Salinas born and bred, was cursing the underground distributor under his breath as the slightly green tinted bottles, with the words "Hecho en Mexico," started to disappear from his refrigerator.
In somewhat of a conundrum, the Atlanta-based Coca-Cola Co. has condemned the recent imports across the country as a form of "bootlegging."
But at the same time the company has recognized that it would be remiss if it overlooked the Mexican pop craze, which is why it is now buying Coca-Cola in bottles from Mexico and importing them to Texas and Southern California, two of the largest Mexican markets in the country, according to Mart Martin, a spokesman for Coca-Cola's North American division in Atlanta.
"We believe that the appeal of Mexican Coke is as much about nostalgia as it is about anything," says Martin. "It's like getting a piece of home in a bottle. You can't deny the fact that it's in a tall glass bottle, something you just can't find in most parts of the United States."
But it's the "same exact product," and Mexican bottlers are buying the ingredients straight from the company, says Martin.
"It's not like they're stirring it up in some backyard," he adds. "Coke is Coke is Coke."
The company, however, rarely elaborates on Coke's ingredients, and the secret formula is actually in a vault in a bank in Atlanta. Instead, the company line all along has been that there is "no perceptible taste difference" between Mexican Coke and the American-made Classic Coke.
As Martin says, "You have to consider the circumstances: the packaging, whether there's ice over it, the temperature, or whether it's in a can or a bottle. But what often happens is people think it tastes different because it comes in a bottle, and that's what we're trying to get our arms around. The 'why?' It could just be psychological."
Yet there is one kicker, and it's a fairly large one: Mexican Coke may contain the same secret syrup, but its sweetener is entirely different.
It's made from sugar cane, not corn syrup.
'The Real Thing'
Latinos are the fastest-growing population segment in the United States, and Mexico accounts for well over half of the roughly 33 million Latinos who live in the country, according to the 2000 census.
Certainly, this is not the first time the Mexican market has flexed its muscle, with an occasional borrowing from U.S. popular culture.
Look closely at the Mexican man wearing that Texas Longhorns cap or the World Series-winning Chicago White Sox hat. There's a chance it came from a market just off the plaza in Any Town, Mexico.
But then there's the real Mexican deal, like tequila, which has anchored many a margarita happy hour; or tacos, as popular as hamburgers, without which there'd be no Taco Bell.
Mexico's a country that's put the popularity of chips and salsa right up there with ketchup and french fries.
And in yet another nod to the lucrative Latino market, Frito-Lay just came out with a "fiery habañero" flavor of Doritos that all but requires a bottle of water during consumption.
It's no secret that the meteoric rise in the Mexican population in the past few decades in the United States has given rise to all products Mexican, which has made its way into the mainstream of the American psyche — from canned jalapeños to cheaper laundry soaps to the corn tortilla.
But taking a brand name like Coca-Cola and undercutting the American-made Coca-Cola distributors on their own turf hasn't gone over well with the largest soft drink supplier in the world, according to Martin.
Although the bottlers in Mexico are authorized and are making the cola above board, it's the non-Coca-Cola distributors — the guys who are wheeling and dealing it in an underground market — that are causing all the problems.
Lawsuits have been filed, but no dispositions as of yet.
"They're trespassing on the territory rights of many U.S. bottlers," said Coke spokesman Martin. "Bringing it into the country is not illegal. But what it does do from the Coca-Cola standpoint is it violates contractual rights that we have with our bottlers. And it has potential trademark right infringements as well."
The controversy has even bubbled to the surface in several blogs.
Ordinary Joes are mixing their thoughts and opinions with the best of the high-browed corporate types who've made careers out of analyzing products that sell and those that don't.
Grant McCracken, a noted anthropologist with a doctorate from the University of Chicago, wrote: "Some consumers now insist that Mexican Coke is a more robust brand than American Coke, not least because it is charged with meanings that American Coke never had, or long ago gave up. In particular, Mexican Coke is charged with a powerful nostalgia, a remembrance of childhood south of the border."
Karina Alejandre, 22, a recently arrived immigrant from Mexico who now cooks at El Gordo Taqueria in Watsonville, remembers her first sip of Coca-Cola.
And guess what?
It didn't even come from a bottle.
"We'd drink from plastic sandwich bags with straws inside," she said in Spanish, an imaginary straw in her hand. "We couldn't leave the store with the bottles."
Since Coca-Cola was founded in the late 1880s as a syrup mixed with carbonated water, it's gone from the soda fountain to the bottle to the aluminum can to the plastic liter.
And now it's back to the bottle, courtesy of Mexico, a country that's usually a few years behind the times, often fashionably retro because of it.
And in the backrooms of some Mexican tiendas in Watsonville, from El Gordo to D'La Colmena, cases upon cases of the Mexican Coke bottles sit, proof that there's a demand, which is causing a stir but saturating a Latino and non-Latino thirst across the country.
As McCracken notes, "The bigger challenge of the Coca-Cola Co. is to admit that even the magnificent corporation that has created and preserved the 'real thing' authenticity must now admit to the possibility that there are many authenticities. This is the lesson of plenitude. This is the lesson of the long tail."
Miguel Perez and Leticia Martinez, Watsonville residents, don't know anything about corporate lessons learned.
They just know what they like.
"When we run out," says Martinez, "I buy the smaller American-made bottles. They cost more, but they're worth it. I love drinking Coke from the bottle."
from www.santacruzsentinel.com | To some San Miguel de Allende means history and tradition, to others art or language, to many, just a place to call home. But, to all, there are a some things that make it unique and memorable, here are a few personal favorites…
THINGS TO SEE
San Miguel de Allende was, by 1790, one of the richest villages in Mexico, with a population over twice that of New York City at the time. The wealth came from the silver trade, and those that had made their fortunes took it upon themselves to build elaborate mansions, churches and theaters. This past grandeur is still evident, with outstanding examples of most styles of colonial Mexican architecture to be found.
Of note are the Templo de San Francisco, Templo de la Concepción (known locally as ‘Las Monjas’), the Oratorio de San Felipe Neri with its interior Santa Casa de Loreto, the Centro Cultural Ignacio Ramirez "El Nigromante” (a.k.a. Bellas Artes) and, without doubt, the Parroquia.
La Parroquia de San Miguel Arcángel:
The original Parish Church, built in the late 17th century, was of relatively modest design. This changed dramatically in 1880 when the master stone mason, Zeferino Gutierrez was commissioned to create a new facade. A self-taught architect, Gutierrez is reported to have taken the inspiration for his design from drawings and postcards of European cathedrals. The resulting neogothic fantasy, whose soaring turrets can be viewed from almost any spot in town, has made the Parroquia one of the most photographed churches in Mexico. El Jardín:
Centered between the Parroquia to the south, colonnades of colonial arches to the east and west and the Presidencia, or historic city hall, to the north, this bustling park is the heart of the city. It draws visitors to sit and gossip on the wrought iron benches shaded by boxy laurel trees, to pause and listen to musicians playing from its central gazebo or to line the stone walls and cheer as one of the town’s many parades passes by.
Biblioteca Pública:
The English Public library is Mexico's second largest English language library. The rambling building contdecorated reading room, a restful inner courtyard with wireless internet service, a theater offering foreign film and live performances, a computer center and café. It is an not only an important part in the lives of many of San Miguel’s expatriate population but, due to its mandate of enriching the lives of local students, it is also an integral part of the community.
El Charco de Ingenio:
This privately funded botanical garden and ecological reserve, located on the outskirts of town, is dedicated to restoring and preserving Mexican flora and encouraging endangered wildlife to flourish. The extensive grounds house a conservatory of Mexican plants, with particular emphasis on cacti and succulents; a center where one can purchase plants; remains of an ancient wool mill and an historic reservoir that is home to native and migratory birds. All is linked by a network of paths, with wonderful views of the town and countryside, that are ideal for biking and walking, and allow access for rock climbing on the steep canyon walls. An adjacent Nature Park provides grounds for picnicking and horseback riding.
Tianguis:
Imagine what would result if you crossed a flea market, a farmer’s market, a 19th century food court and the closeout bin at a discount clothier? If you can’t, you should visit the Tuesday open-air market held by Plaza Real del Conde. Under the shade of multicolored tarps are hundreds of vendors hawking fresh fruit and vegetables, dried herbs, kitchenware, hardware, beauty supplies, clothing (new, used, or remaindered from American retailers), watches, CD’s (some of which might be legal) and everything else in between. Even if you only go for the sights you will no doubt end up buying something.
Reprint Permission from "Su Casa"--Your Home in San Miguel de Allende
© 2006 Imprint Publishing/Advertising
Telephone in San Miguel:152-0493 | If you read guidebooks or travel articles about México, you will read
that Mexicans are wonderfully accommodating, friendly, warm, and generous to
strangers. You will be given the impression these people are the “Salt
of the Earth” and maybe even virtually Saints. You will be told things
like, “Mexicans are helpful to a fault” and “they will be so
patient with you trying to learn Spanish.” While this might be true, I
have, of late, begun to doubt the multitude of clichés that pour forth
from all the guidebook and article sources about Mexico.
About 18 months into our expatriation experiment, my wife and I began to wonder
what was going on in the heartland of Mexico. The clichés we had read
in our pre-expat research were, frankly, beginning to fall apart. The longer
we lived here, the more we were beginning to see things that the guidebooks gushed
about Mexican’s congeniality weren’t necessarily true. Something
wasn’t adding up.
Guanajuato is about as much in the middle of the country as it gets. It is
truly the heartland of Mexico. Here life is uber-provincial. The dictionary defines
provincial as, “a person of local or restricted interests or outlook; a
person lacking urban polish or refinement.” I began hearing this uber-provincial
stuff more and more as the years went by. I heard this from not only American,
German, and Canadian expatriates but also from Mexicans who grew up in other
parts of Mexico and who, for one reason or another, ended up in Guanajuato.
Certain things begin to happen to us that caused us to begin asking questions.
After all, we were still very fresh and green expats who didn’t know much.
But we began to ask about this or that once things started happening.
I guess it was the first time I was knocked into the street by a Mexican and
subsequently hit by a bus that caused me to wonder what was going on. The second
time was really what got me to wondering. I was pushed off the sidewalk not once
but twice into the path of an oncoming bus and was struck. Not once did anyone
stop to see if I was all right. The pushers never bothered to utter one word
to me. My wife has also been pushed and shoved off sidewalks. I have a 70-year-old
American gringa pal who was pushed into the path of a taxi and was nailed.
One just has to ask what is happening in Guanajuato, Mexico.
I wish I could tell you.
What I began to see long ago was that the Guanajuatenses on the street are
practically running to get somewhere but never arrive on time for anything. Although
all of Latin American (and Italy) is famous for how they regard time differently
than the rest of the world, this has slowly been changing in the more metropolitan
areas of Mexico. More and more, Mexicans are beginning to forsake their traditional
understanding of what it means to be on time for anything. Not so in Guanajuato.
It is just as traditional here as it has been for centuries. Some say the heartland
of Mexico is “stuck in the past.”
But, what you have are Guanajuatenses running at the speed of light and, I
can assure you, to get nowhere fast. They are absolutely not trying to get somewhere
on time. It is a cultural affectation here in Guanajuato. They will never, ever
arrive on time for anything. This is a total mystery in and of itself. Why are
they running? They never arrive on time for anything so what’s the rush?
So, you may logically ask, why are they running down the sidewalk knocking
gringos into the gutter? I wish I could tell you, but I can’t.
I have asked Mexicans because I have the facility in the language to do so.
Most of those I have questioned are not from Guanajuato originally. They are
here for a job, marriage, or whatever, and have been transplanted from other
regions of Mexico.
To my amazement, these Guanajuato transplants have told me that they view
the people of Guanajuato as some of the rudest, most ill educated, and most ill
reared Mexicans in the country. I have gotten emails from Mexicans and as well
as been told in face-to-face interviews that they regard Guanajuatenses Mexicans
as anti-social. This is amazing. These are Mexicans from other regions talking
about their fellow Mexicans. It very much reminds me of those from the Midwest
and western parts of America talking about New York.
Now, I have to take the word of those who tell me this since the only place
I’ve ever lived in this country is Guanajuato. But, I am beginning to take
their word to heart and believe what they say, hook, line, and sinker. Our experience
bears out what our Extra-Guanajuatenses have told us.
Once, I got an email from a Mexican lady in Puerto Vallarta. She had read
some of my articles and columns but poo-poo’ed me as a crazy gringo. Then,
she and another Mexican girlfriend came traveling through Guanajuato. She said
she couldn’t wait to email me and tell me how many times she was shoved
off the sidewalk and pushed away from the cashier’s counter in stores.
Just this morning, my wife was in line to buy some very delicious tamales.
She placed her order and paid the guy. Before the seller could get out of his
mouth, “One moment while I get your food” a Mexican lady, one of
our congenial, warm, and kind Guanajuatenses, elbowed my wife out of line and
cut in front of her. The seller had to be someone from some other part of Mexico
because he noticed what happened and told this woman to get in line.
A month ago, some college student who thought it was appropriate to lay hands
on me and shove me a good one shoved me out of the way in a pharmacy! I wish
I could tell you that these are all isolated incidents but I would be lying.
The guy pushed me as though I was a piece of furniture that was in his way.
The mystery is how Mexicans are supposed to be such kind, generous, and accommodating
people to foreigners while in Guanajuato, you are just liable to be pushed into
the path of an oncoming bus going at the speed of light. How…how…how
is this so?
The other day, we were exiting the post office when we saw one Mexican do
something to another Mexican. This kid, in his early twenties, walked by a lady
who had set her heavy bolsa (a large shopping bag) on the sidewalk while waiting
for a cab. This young man kicked the bolsa into the street. It seemed unintentional.
He looked briefly and then walked off. The lady took off after him. While she
was trying to corral him, a bus came by and squashed her bolsa and all its contents
to smithereens.
My wife once had to catch an elderly lady who was shoved off a 12-inch-high
sidewalk by two girls who seemed not to care a wit that they almost killed one
of their fellow countrywomen.
Something else that goes on in stores all over the city—another mystery--is
something that would get Guanajuatenses killed in America. When you go to meat
counter or any place with a counter, Guanajuatenses will shove you out of the
way to bark their orders to the hired help, even though the employee was already
waiting on you. Don’t miss the picture here. There you are. You’ve
just given your order to the butcher for a kilo of hotdogs when some Señora
puts her hands on you (or elbows you) and knocks you into the middle of next
week so she can be at the front of the line.
This goes on all the time, without fail, day and night—and there’s
nothing you can do about it!
NOTHING!
Why they do it I cannot tell you. We have asked and are told that the people
of Guanajuato are “malcriados” and “maleducadas” …this
means ill-raised and badly-educated.
I think the mystery is how did they earn the warm and inviting reputation
that you read in all the guidebooks? They certainly could not have meant the
heartland of Mexico, especially not Guanajuato!
Perhaps it’s the other regions about which the guidebooks have been
talking.
I do not know!
by Douglas Bower
Article Source: EzineArticles.com | | From the Vip Club Newsletter for San Miguel de Allende with information on discounts available for club members who have purchased the VIP Club Discount Card
November 30, 2006
Greetings:
VIP Club participating bar, EL PETITE, Hernandez Macias #95, reopens
with an inauguration gala, tonight, November 30, with a special reception and
live music from 6-8pm. The attached Market Bistro Restaurant will reopen sometime
in December. Good luck Daniel.
BTW: Right next door in Romanos, they have a dinner show in
the back patio every Thursday night, with Parker and Young playing from 8-10pm.
Also, on Wednesdays, Frederico plays Latin folk from 8-10pm.
Also, entertainment wise, VIP participating restaurant
La Frugua wants member to know about their weekly line up of entertainment:
- Tuesdays;
8pm, Tango Nights, with "Rio Negro,"
- Wednesdays; 8pm, Blues with "Robert
Kaplan and & Joe,"
- Thursdays; 9:30pm, Pop, Salsa, Cumbia etc, with "Rossalba,"
- Fridays & Saturdays;
10:30pm, "Maria,"
- Saturdays; 3pm, Mexican Trio Music, with "Los
Padrinos,"
- Sundays; 8pm, Bohemia with "Pepe Cordoba."
Card Member Keith Thompson is no longer at Finnegans
but has opened the Long Horn Texas BBQ, behind
La Palapa. Because of the price structure, the card does not apply but consider
giving Keith's new place a try.
Card Member, Donna Drinnon, of the Drinnon Art Gallery,
Sto. Domingo 42B, is having a mixed media show on Saturday & Sunday, December
2-3, from 12-5pm, featuring wall art of women and children
Card Member Beatriz Orvananos is moving her VIP Club participating
Ritmos Latinos dance lesson studio from Zacateros to La Carpa. Classes will resume
January 8, 2007. Contact La Carpa for the new schedule.
Club members Mort and Norma Erlick are having a garage
sale, at their home, Cuesta de San Jose #29,
on Saturday, December 16, 9am-1pm. They will be selling off Mexican antiques-Santos',
Textiles, Folk Art, Oriental Rugs and many one of a kind items. Club members
can come a week early if they call first at 152-8180.
It was brought to our attention that a notice was posted on
the "not-so-cool" list, a good idea gone bad where there is mostly
whining, griping and back biting, and someone was braying the propane gas company
does not show when called. I had a casual conversation with Jesus from Noel Gas
and asked him if there was a problem. Do know, especially if it a large tank
delivery, that if the trucks can't find a parking spot they cannot deliver. They
do try coming back often during the course of the day but if they can't park
they can't deliver.
We would like to remind members that the VIP card does not
apply to cover charges for entertainment. We post this information in our brochures
and on our webpage but some members overlook the rule and occasionally they give
door men a hard times. Stop it! The Club rules are but few but each member should
know them. Restaurant wise the card is valid for food and drink off the menu;
tobacco products, t-shirts etc. are never included as part of the discount.
A member called our office and all the girls could make
out is them saying they lost their card. They could not understand who they were
because they were sneezing and coughing the whole time. But do know, if you misplaced
or lost your card, contact us here for immediate replacement, no questions asked.
BTW: with flu season upon us, know that VIP Club Members get
a 20% discount at Chelos Faracia , off of pharmaceuticals and 15% off their retail
products.
Many members have written in for updates about member
Arden O'Rourke who was in a bad accident up near the border. Seems our prayers
and good wishes were answered. She is out of trouble, has come out of the coma,
and has been taken off the respirator at a hospital in San
Antonio, Texas. She has a long way to go to be her old self but she is
doing better everyday. Arden and her family thank you all for your concern and
prayers.
The holidays are coming: Be nice to one another.
Thank you for your continuous and loyal support.
Your San Miguel VIP Club | San Miguel de Allende
(Historical perspective taken from a 1998 AAA guidebook--interesting to see what is the same and what has changed in 2007)
The city is located about 170km south of San Luis Potosi. Driving time is about 2 hours. The city has an elevation of 6,134 feet.
San Miguel de Allende traces its history to the immediate aftermath of the Spanish conquest. As mines began to exploit the rich gold and silver deposits of Mexico's central highland region, mule trains were formed to carry the bounty back to Mexico City. These caravans, however, passed through territory occupied by the Chichimeca Indians, and many a skirmish erupted. The village of San Miguel was founded in 1542 by the Franciscian monk Juan de San Miguel, who established a mission to evangalize the Indians and also to teach European weaving and agricultural techniques.
The settlement prospered, becoming the local market center for surrounding haciendas trading in cattle and textiles. It also went through several name changes, including San Miguel de los Chichimecas and San Miguel el Grande. It was here that the native son Ignacio Allende, along with Father Miquel Hidalgo from the neighboring town of Dolores Hidalgo, planned the initial uprising that led to the 11-year War of Independence. "Allende" was added to the town's name in 1826 to honor the freedom fighter.
San Miguel entered a period of decline following the war. Its opulent churches and mansions fell into decay, and poverty set in as mining operations subsided. But in 1926 -- a century after it became offically at city -- the Maxican government declared San Miguel a national historic monument. Modern contruction was prohibited in the city center to preserve the atmosphere, and the old buildings were restored. Foreigners began moving in during the 1930s, and today there is a well-established permanent community of North American expatriates, augmented by teachers, artists and writers who call San Miguel home for up to 6 months each year.
Away from the carefully preserved downtown section there's an everyday scruffiness, with the drab adobe huts lining dusty streets. San Miguel also has experienced growing pains due to an increased number of tourists. While agricultural exports, particulary vegetables, bring in revenue, the growth in population and industry has put a strain in the available water supply.
Visitors gravitate downtown, where coats of arms are carved over the doorways of houses that formerly belonged to Spanish aristocrats; they prospered from the Zacatecas-Guanajuato-Mexico City silver route that once ran through San Miguel. Inner patios shelter fountains, trees and flowers. Some of these handsome buildings now house commercial banks.
Make your first stop the main plaza, located between calles San Francisca and Correo and commonly referred to as El Jardin. Shaded by Indian laurel trees, it's a great place to relax on a wrought-iron bench, listen to the tolling bells of La Parroquia, the parish church, and observe the local scene. Artists working on their canvases are a common sight in the vicinity of the plaza, and most of the city's attractions are within walking distance. Note: Wear comfortable shoes; the city streets are narrow, steep and cobblestoned.
| |
